India’s women cricketers not only made history by clinching their maiden Women’s ODI World Cup in 2025, but also became some of the most sought-after names in the sports marketing space. The triumph has propelled players like Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues into a new league of commercial appeal, with their brand valuations witnessing growth. Following the win, brands are now queuing up to associate with the faces of India’s golden generation of women’s cricket.
For years, the
endorsement space was dominated by male cricketers, but the 2025 World Cup win changed the narrative. According to top management firms handling these athletes, the endorsement values of India’s leading women cricketers have gone up by 50% or more, with deals now exceeding INR 1 crore for the top performers. Tuhin Mishra, Managing Director and Co-Founder of Baseline Ventures, which manages players like Mandhana, Richa Ghosh, and Radha Yadav, confirmed that top-tier players are witnessing endorsement spikes of up to 55%.
"We are expecting anywhere between 25-55 per cent increase for the top players. For players who had standout moments in the World Cup, that number could potentially be higher," said Mishra as quoted by NDTV.
We're seeing a steep jump: CCO JSW Sports
Karan Yadav, Chief Commercial Officer of JSW Sports, managing Shafali Verma and Jemimah Rodrigues, shared similar thoughts about the cricketers' financial growth.
"We're seeing a steep jump: 2 times to 3 times in endorsement value for the top tier. Jemimah has moved from roughly INR 60 lakh to INR 1.5 crore. Shafali has climbed from around INR 40 lakh to INR 1 crore ," Yadav said.
The rise in brand value has not only come from the on-field performance but also from enhanced fan engagement. Social media has played a significant role, with Jemimah’s following doubling to 3.3 million and Shafali’s increasing by nearly 50%. Moreover, women cricketers are now entering territories that were once considered male-dominated. Mandhana, one of the biggest names in Indian cricket, already endorses Hyundai, Gulf Oil, SBI, and PNB MetLife, brands that have traditionally leaned towards male ambassadors.
Furthermore, Tata Motors announced that each member of the World Cup-winning squad would receive the first batch of its upcoming Tata Sierra’s top model. The players also received massive financial rewards, including INR 51 crore from the BCCI and additional bonuses from their respective state governments.
