‘They’re selling factor’ - Ex-teammate urges BCCI to back Rohit Sharma, Virat Kohli amid uncertain ODI futures

Amid ongoing discussions about their future, former teammate Ravichandran Ashwin stressed the importance of providing support, space, and open communication to both Rohit Sharma and Virat Kohli. He remarked that the two, being proven champions in white-ball cricket, deserve the right environment to deliver their best performances.

Ashwin also highlighted Kohli’s immense marketing value, stating that Indian cricket and the sport as a whole benefits from his presence, as he draws crowds, sells tickets,

and captures global attention.

"Virat Kohli's marketing is very important for the game and for himself. There is not much of a welcome for ODI series these days, so how else will you sell it? The highest sellable factor is the return of Rohit and Virat. So that has been sold. After that they also become the talking point. It is difficult to go straight away and perform. They have not played any cricket, no match practice. The stands might be filled in Adelaide, and they may also fail again; that is the nature of the game," Ashwin said on 'Ash ki Baat'.

The right-arm spinner further emphasized that Rohit and Kohli carry a rich legacy of success in both ODIs and T20Is. He added that with the right support from the team management and the broader cricketing ecosystem, the duo can continue to perform at the highest level.

"Right now, Rohit and Virat need support, space, and communication. These three factors are important, and it is crucial for management and the broader Indian cricket ecosystem to support them at this point in time, fostering direct and open communication. With this, we could see their best once again in ODIs, because they are champions. In white-ball, they both have been champions, be it in ODIs or T20Is. A repository of success lies behind them. What are we questioning? They need space, respect, and that comfort with communication," the former India international added.

“Let them enjoy themselves”

Furthermore, Ashwin urged that Rohit and Kohli be allowed to play without pressure, stressing the importance of them enjoying their cricket. He pointed out that while Rohit still has the 50-over World Cup to aim for, Virat has already accomplished nearly everything in the game. Ashwin added that the focus should now be on utilizing their vast experience to guide and strengthen the team in upcoming tournaments.

"At this point in time, don't let them feel the pressure. Let them enjoy themselves. Because you have to get the best out of them. They should be relieved of any kind of pressure on them. What is there for Virat to achieve? He has won everything. For Rohit, the 50-over World Cup is left, but for Virat, even that is not. He is accomplished. What is important for Indian cricket right now? To translate his knowledge and experience and pass it well to the other players, to use it well. Please utilise him to win tournaments. It is important to allow them to enjoy their cricket," Ashwin said.

Virat and Rohit's future in ODI cricket remains uncertain, despite their remarkable achievements for India over the years. The duo has been instrumental in numerous ICC events, yet they may no longer be central to the team’s plans for the 2027 ODI World Cup.