What is the story about?
As gold prices surge, Indian consumers are reconsidering their jewellery choices. This guide delves into the nuances of gold karats, helping you decide if 9K jewellery fits your needs, or if you should opt for the allure of 22K and 24K gold.
Understanding Gold Carat
This section explains the carat system's role in determining gold purity, detailing the gold content in 24K, 22K, 18K, 14K, and 9K gold. It also touches
on the significance of hallmarking in the Indian market.
9K for Fashion Jewellery
This section focuses on the suitability of 9K gold for fashion jewellery, highlighting its durability, affordability, and appeal for everyday wear.
Investment Grade Gold
This section emphasizes that higher purity gold, specifically 22K or 24K, is more suitable for investment purposes due to the greater value retention tied to gold prices.
Market Trends & Demand
This section discusses the impact of rising gold prices on the jewellery market in India and the trend towards lower-carat gold options.
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