Times Now, Times Now Navbharat & Radio Mirchi Tie up for Bihar's Election Coverage With On Ground Election Yatra

Patna, 15 October 2025: This election season, Bihar is not just gearing up for its biggest democratic celebration—it is tuning in to television and radio for the most vibrant and on-ground election coverage

ever! In a first-of-its-kind collaboration, Times Network’s flagship news channel, Times Now and Times Now Navbharat have partnered with Times Group’s Radio Mirchi Patna to bring listeners the real pulse of Bihar—straight from two Election Yatras on the ground. From the festive flavour of Thekua to the spirit of Votva, this partnership promises to make elections sound as exciting as a festival!The Times Group’s TV and radio entities come together on ground and air for their flagship Election Yatra which is led by anchors Rakesh Pandey (Times Now Navbharat) and Swati Joshi (Times Now) alongwith Mirchi Patna 98.3 radio jocks RJ Shashi and RJ Anjali respectively.Times NOW Navbharat’s Election Yatra is a mobile newsroom traveling 4,500 km across 28 districts, delivering unfiltered voter sentiment straight from the ground. Rakesh will connect live with Mirchi RJ Shashi on air, inviting listeners to join live Q&A sessions as part of the on-ground trail. Adding to the excitement, RJ Shashi will also join live from the field, bringing local energy to the listeners. Election Yatra will air 5.20pm and is co-powered by Polycab for Times Now and Times Now Navbharat, along with Kayam Churna and Sankalp Restaurant.For Times NOW Election Yatra, Mirchi RJ Anjali partners Swati Joshi who has been capturing the city’s mood — from Thekua ki mithas to Votva ka josh! In lively segments, together they will decode what’s on the minds of people in Bihar, bringing stories of hope, ambition and political sentiment from every corner of the state. The show will air at 5.30pm. With this powerful collaboration, Radio Mirchi along with Times Now and Times Now Navbharat promise to make the election season not just about politics, but about people, participation, and pride. Tune into Times Now Navbharat at 5:20 pm and Times Now at 5:30pm to watch the episodes of Election Yatra.

About Times Network

TIMES NETWORK, a premium broadcast network is part of India’s largest media conglomerate, The Times Group. Times Network with its credo "Now or Nothing", takes the centre stage in influencing the influencer, by delivering the most compelling and irreplaceable content to over 200 million urban affluent viewers in India and is available in over 100 countries across the globe. It houses best in class English and Hindi News channels including; Times Now, ET Now, Times Now Navbharat, ET Now Swadesh; Hollywood channels - MN+; Romedy Now; MNX; Bollywood channel - Zoom, Times Influence and The Zoom Studios – an original content creator that brings stories to life with relatable and compelling narratives. The digital entities of the Network, including Timesnow.in, ETNow.in, TimesNowNavbharat.com, Zoomtv.com, ETNowSwadesh.com, Digit.in, TimesFoodie.com, Times Drive, and Telly Talk are seamlessly adapted to serve the diverse nature and interests of the content-savvy internet audience.

About The Times Group

The Times Group is the leading media conglomerate in India with premium offerings across diverse businesses such as Television, Digital, Print, Radio, Outdoor Media, Events, Music, Films, Real Estate Marketplace, Higher Education and Executive Education. As India’s most influential news and entertainment content provider, it houses some of the country's leading brands such as Times Now, ET Now, Times Now Navbharat, ET Now Swadesh; Zoom, Movies Now HD; MN+; Romedy Now; MNX, Mirchi, Gaana, Magicbricks, Junglee Pictures, Times OOH, Times Music, Junglee Music, Filmfare, Femina, Grazia, Times Influence and ET Edge, among others. The Times Group’s Bennett University and TimesPro are fast taking leadership positions in the higher education and executive education categories respectively and it has recently diversified into global sports through a joint venture for the world’s fastest growing sport of pickleball. The digital entities of the Network produce and curate content for digital audiences across the world with a 4 billion monthly reach through its multiple brands, including timesnow.in, etnow.in, timesnownavbharat.in, zoomtv.com, etnowswadesh.com, digit.in, timesfoodie.com, healthandme.com, timesdrive.in, and Telly Talk.