Shah Rukh Khan Mourns ‘Genius’ Piyush Pandey’s Death: Was An Honour Being Part Of…

The advertising world has lost one of its brightest minds. Piyush Pandey, the creative legend who redefined Indian advertising, passed away on Friday (October 24) at the age of 70. The news of his death

has left the industry and fans heartbroken. Hours after the tragic news broke, Shah Rukh Khan paid a moving tribute to him.

Shah Rukh Khan shares emotional message after Piyush Pandey's death

Among the many tributes pouring in, Bollywood superstar Shah Rukh Khan penned a heartfelt message on X, remembering the ad icon with deep respect. SRK wrote, “Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots.”

Several other celebrities such as Anupam Kher, Prasoon Joshi, Ranveer Shorey, Hansal Mehta and Vivek Agnihotri shared their heartfelt messages on social media to mourn the death of their friend. His sister - singer Ila Arun took to her Instagram to write, "Dear loved ones, with a devastated, heartbroken, and lifeless spirit, I am writing to inform you that we have lost our dearest and greatest brother, Piyush Pandey, this morning. Further details will be shared by my brother Prasoon Pandey. Rest in peace, dear brother... your sister Ila ji."ALSO READ: 'Heartbroken' Ila Arun Pays Emotional Tribute To Piyush Pandey: Rest In Peace, Dear Brother

Who was Piyush Pandey?

Piyush Pandey was the creative force behind some of India’s most memorable advertising campaigns - from Asian Paints and Cadbury to Fevicol and more. His witty storytelling and emotional connect changed how India viewed advertising. In recognition of his unparalleled contribution, he became the first Indian advertising professional to receive the prestigious Padma Shri.Piyush Pandey’s legacy will continue to inspire generations of creatives for years to come.