Naga Vamsi Says If Lokah Was A Straight Telugu Movie 'Nobody Would Watch It', Netizens Agree With Producer

Filmmaker Naga Vamsi recently slammed Telugu audiences and their reception of regional films. He spoke about how viewers often respond differently to non-Telugu films compared to their own productions.

Ahead of the release of Mass Jathara, starring Ravi Teja, Naga Vamsi spoke about the success of Lokah Chapter 1: Chandra, a Malayalam-language superhero film starring Kalyani Priyadarshan which was distributed by him in Telugu language.

Naga Vamsi's Critical Remark On Telugu Audiences Gets Approval From Netizens

Talking about the audience’s discerning attitude towards Telugu films, as compared to other industries, he said, “If Lokah was straight made into Telugu, people would have found countless ways to criticise it. They would have said there’s a lag in the narrative, there is no flow etc. Nobody would have watched it.”

Naga Vamsi also called the Telugu film audience unpredictable and watching patterns. “These days, film-goers are very edgy. Nobody can tell what they will like. For example, there came this film called Little Hearts. There no was big star in it, nobody knows who the director is. And yet, the premiere shows opened up with much bigger opening than the star-vehicle that released alongwith it.”During the interview, Mass Maharaja Ravi Teja and Naga Vamsi spoke about the attitudes of audience during regular season and festival season, where they claimed that audience are more critical of films which release in non-season periods. Naga Vamsi said, “it has become fashionable to point out lack of novelty or originality in conventional mainstream films that release during regular periods.” Soon after the video went viral, netizens took to comments section to agree with the producer. One said "True! But make it in another language, add subtitles, and suddenly it's ‘cinema with depth’ another fan said "that’s an interesting take by Naga Vamsi. Sometimes a story feels fresher when it’s from outside the local context audiences tend to be more forgiving with “different” rather than “familiar.”

https://youtu.be/64XHtNWTB5o?si=JSgFjs_JjTi3uNyl

Apart from grossing more than Rs 100 crore in Malayalam version, Lokah: Chapter 1 Chandra earned nearly Rs 16 crore (nett) through its Telugu version at domestic box office. The film’s worldwide collections is Rs 302 crore, according to a report from box office data website Sacnilk.com.