Arattai vs WhatsApp: Key Features, Differences And More

When it comes to instant messaging, a majority of Indians rely on WhatsApp. Whether it is about personal communication or professional, or even running a community, WhatsApp has been at the epitome with almost no challenge. However, things changed when Arattai climbed to the top of the Apple Store after the push by Indian Prime Minister Narendra Modi to use local products. Arattai is an instant messaging app developed by Zoho Corporation India. The app that launched in 2021 has seen a massive surge in the number of downloads and active users recently, with the total going up to 100X of what it was originally. And these things signal towards the throne of WhatsApp shaking in the country. Now, both applications have multiple similarities, like

the core is almost identical, offering features like instant messaging, voice notes, calling, and more. However, there are a few differences that set both the apps apart. Moving forward, let's have a look at the differences between the apps and how they compare with each other.

Arrattai Vs WhatsApp: Key features And Differences

Arrattai comes with a Pocket feature which allows users to store videos, notes, and photos along with reminders for personal use. The same also has a dedicated meetings tab for scheduling video meetings. This is something still not available on WhatsApp, and it clearly offers Arattai an upper hand. Coming to the Multi-device access, Arrattai brings a wider range of devices as compared to WhatsApp. You can even login with Arattai on your Android TVs. In total, the users can use Arattai account on up to five devices in a single go. Another major part is that Arattai has been developed to work seamlessly on entry-level smartphones as well as older 2G and 3G networks. This will definitely help in the adoption of the application in tier two and three cities as well. And the best part, Zoho has already announced that the application will not use any personal data of the users to show targeted ads. On the security front, WhatsApp dominates with end-to-end encryption available on chats, and as of now, Arattai misses out on it. However, Zoho has already confirmed that the app will bring end-to-end encryption pretty soon. This shows that Arattai is going to be a worthy opponent against WhatsApp, as the app is here to stay. In the future, we can expect the application to add more features and achieve greater adoption rates in India.