Piyush Pandey, Ad Legend, Dies At 70: Revisit His Iconic Ads That Went Viral Before Social Media Even Existed

The legend of the Indian advertising industry, Piyush Pandey, passed away on Thursday at the age of 70. The creative legend revolutionised Indian advertising with his authentic storytelling. He was the brain

behind iconic Fevicol and Cadbury ads that shaped the childhood of every ’90s kid. Now, an air of sadness has surrounded social media, with the internet mourning the loss of a legend by resharing his iconic ads that still haven’t lost their charm.A giant of Indian advertising, Piyush Pandey dedicated over forty years to Ogilvy India, the agency closely associated with him. While most ads of the time used formal English, Pandey brought in Hindi and everyday expressions, giving Indian advertising its unique local voice. Internet Resharing His Iconic AdsMany advertisements were spearheaded by Piyush Pandey. These included campaigns for Fevicol, Cadbury Dairy Milk, Asian Paints, and also Pond's Googly Woogly Woosh.One user wrote, “On the demise of an advertising legend, remembering one of his most iconic ads of Piyush Pandey. There are many more, like Fevicol and Asian Paints. But this one is special.” Another user wrote, “Today we lost a giant of Indian creativity — the legendary Piyush Pandey. His ads didn’t just sell products — they told stories, captured our culture, and spoke in our language. From the iconic ‘Kuch Khaas Hai Hum Sabhi Mein’ for Cadbury Dairy Milk to the unforgettable ‘Fevicol Bus’ and ‘Har Ghar Kuch Kehta Hai’ for Asian Paints — he changed the grammar of Indian advertising by bringing heart, humour, and Hindi to the forefront.”Another user wrote, “From words that stick to stories that stay with us, Piyush Pandey’s creativity turned simple ads into cultural moments. Today, we remember his iconic Fevikwik campaign that bound millions of hearts together.”

Besides these ads, he also gave some iconic slogans with powerful meanings and memorable songs that used to air on Doordarshan. The internet continues to share those as well.

One of his most recognised slogans, “Ab ki baar, Modi sarkar,” from the 2014 general elections, remains a defining example of his ability to translate emotion into a powerful message.Prime Minister Narendra Modi, Finance Minister Nirmala Sitharaman, Anand Mahindra, and many other leaders and personalities have taken to social media to mourn the loss of an iconic personality who gave a defining face to the Indian advertising industry.