Meet The Woman Who Earns Rs 26 Lakh Helping The Ultra-Rich Name Their Babies—And She’s Not From India, The UK, Or Pakistan

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a world where AI can write novels and influencers can make a living unboxing cereal, here comes a new luxury trend that has the internet talking — baby name consultants. Yes, that’s a thing, and leading this rather fascinating niche is Taylor A. Humphrey, a 37-year-old from San Francisco who has turned the art of baby naming into a six-figure career. She’s not from India, the UK, or Pakistan — but she’s making global headlines for charging an eye-watering $30,000 (Rs 26 lakh) to help the world’s ultra-rich parents name their babies.

From Doula To Naming Diva

What began as a childhood fascination with baby names and meanings has grown into an elite consultancy business that’s part anthropology, part branding, and part therapy. Humphrey, who once worked as a doula and in marketing, calls herself a “name nerd” — and she’s got the spreadsheets to prove it. Each one is filled with names, origins, meanings, and what she describes as “vibes.” Her entry-level service starts at just $200 (a mere Rs 17,000), where she emails a list of personalised names based on the parents’ preferences. But the real magic happens in her premium tiers — where she offers genealogical research, family heritage tracing, and even ‘baby-name branding campaigns’. Think of it as naming your baby like you’d name a luxury fashion label.

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A post shared by Taylor A. Humphrey (@whatsinababyname)

Naming, But Make It High-Stakes

You might wonder — why would anyone pay Rs 26 lakh to name a baby? Humphrey’s clients, who range from Silicon Valley CEOs to Hollywood A-listers, see it as an investment in identity. “Sometimes I feel like more of a therapist than a consultant,” she told the San Francisco Chronicle, explaining that many couples come to her because they can’t agree on a name and the arguments are starting to get expensive — even leading to extended hospital stays after birth. In one instance, Humphrey reportedly helped a couple settle a middle-name dispute that was delaying their baby’s hospital discharge. Her calm mediation and creative naming suggestions saved them time, money, and a lot of postnatal stress.

What’s In A Name? Apparently, A Whole Lot

From names that sound “timeless yet modern” to those that “reflect cultural heritage without sounding cliché,” Humphrey’s task isn’t easy. Some parents want names that match their star signs, others want monikers that look perfect on Instagram handles. A few even ask for “name aesthetics,” complete with curated fonts and colour palettes — because why stop at the birth certificate? The New York Post reports that Humphrey now has a waiting list of clients after her 2021 profile in The New Yorker went viral. While critics have mocked her for monetising something so simple, her defenders argue she’s merely tapping into modern anxieties — the fear of name regret.

A Sign Of The Times

Experts say this isn’t just about vanity. With thousands of names trending every year and the cultural weight attached to them, parents increasingly want professional guidance. Humphrey represents a growing industry where identity, branding, and emotion meet — and in an era of personalisation, it’s no surprise people are willing to pay for it. Today, she’s one of only a dozen full-time baby-naming consultants in the US — and the only one in the Bay Area — making her the go-to guru for those who want a baby name with meaning, charm, and a dash of exclusivity. Whether you think it’s absurd or ingenious, Taylor Humphrey’s story is a reminder that in the modern world, every passion has potential. She’s proof that if you love something deeply enough — even something as simple as baby names — you might just turn it into a global business worth lakhs. Because, as Humphrey might say, a name is never just a name — it’s a brand in the making.

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A post shared by Taylor A. Humphrey (@whatsinababyname)

Quick FAQs

Who is Taylor A. Humphrey? A San Francisco-based baby-name consultant who helps parents choose meaningful and stylish names for their children. How much does she charge? Her prices range from $200 for basic email suggestions to $30,000 (Rs 26 lakh) for a premium baby-naming package. What does the premium package include? Genealogical research, full naming consultations, personalised aesthetics, and even branding strategies for your baby’s name.