Min Hee-Jin Forms New Entertainment Agency 'OK' Ahead Of NewJeans Vs ADOR Court Verdict; Office Building Under Construction

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than a year after her major legal fight with ADOR and its parent company HYBE, Min Hee-Jin has reportedly founded a new entertainment agency called OK Co. Ltd. (ooak -pronounced oh-kay). This comes days before the court issues its first trial verdict on the validity of ADOR's exclusive contracts with NJZ (formerly NewJeans) at the end of this month. Reports state Min Hee-Jin, voluntarily resigned as the CEO of ADOR in November 2024, established the new company on October 16 aiming to sign the band if they win their case.

About Min Hee-Jin's new company OK

According to Allkpop, the company will cater to celebrity management, music and album production and distribution, concert and event planning and production. It was further claimed that the company building is currently under construction at the location in Sinsa-dong Garosu-gil in Gangnam.

NewJeans Vs ADOR

On October 30, the court is set to issue its initial ruling regarding the validity of the exclusive contract between the 5 members of NewJeans: Minji, Hanni, Danielle, Haerin, and Hyein, and the management agency ADOR. If NewJeans wins the case, the members will get to sign on a new management company to resume their entertainment activities. And that's been seen as an opportunity for Min Hee-Jin. Just in case, the court rules in favour of ADOR, the exclusive contract between the NewJeans members and the company remains valid and bound until July of 2029.ALSO READ: Former NewJeans Manager Min Hee-Jin DID Engage In Workplace Harassment, Rules Court - Full DeetsThe new company marks Min Hee-Jin's first move to return to the entertainment business after getting removed from ADOR's board of directors last year. HYBE has already terminated its shareholder contract with her and filed a separate lawsuit to confirm the termination.