'Heartbroken' Ila Arun Pays Emotional Tribute To Piyush Pandey: Rest In Peace, Dear Brother

Piyush Pandey, the man who transformed Indian advertising, is no more. He passed away on Friday (October 24) at the age of 70. The news of his demise was first shared by his friend, columnist Suhel Seth.

Hours later, his sister Ila Arun took to social media to mourn the loss of her brother. Ila Arun Pays Emotional Tribute To Brother Piyush PandeyIn an emotional note, she penned, "Dear loved ones, with a devastated, heartbroken, and lifeless spirit, I am writing to inform you that we have lost our dearest and greatest brother, Piyush Pandey, this morning. Further details will be shared by my brother Prasoon Pandey. Rest in peace, dear brother... your sister Ila ji."She also posted a picture, purportedly from their Bhai Dooj celebrations. The singer can be seen putting tilak on her brother's forehead.

View this post on Instagram

A post shared by Ila Arun (@llaarun)

Netizens took to the comments section to offer condolences. A comment read, "Heartfelt condolences...we have lost the torchbearer of Indian advertising." A person wrote, "My deepest condolences to you and your entire family, Ila Aunty. May he rest in peace. Om Shanti." Another commented, "Deepest condolences. The Indian industry lost a titan."About Piyush PandeyFor those unversed, the advertising legend was known for creating some of the most iconic Indian ads. He was the mastermind behind campaigns for Asian Paints, Cadbury, Fevicol, and many others. His much-loved work even made him the first figure from Indian advertising to receive the prestigious Padma Shri Award.Condolences have been pouring in on social media, with celebrities and public figures mourning the doyen’s demise.The reason behind is death is yet to be revealed, and an official statement is awaited.