Karan Johar Launches Pitch To Get Rich, Fashion Reality Show With Akshay, Malaika And More As Judges - Watch Teaser

Karan Johar has unveiled the teaser for Pitch to Get Rich, a pioneering reality series produced by the Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment. Backed by an impressive Rs 40 crore investment

pool, this fashion entrepreneur reality show aims to transform creativity into a serious business by supporting India’s emerging fashion innovators. The series features Karan Johar, Akshay Kumar, Manish Malhotra, and Malaika Arora as judges, mentors, and investors.

Karan Johar announces Pitch To Get Rich ft Akshay, Malaika, Manish as judges

In the show, Akshaay, Malaika and Manish are joined by prominent business leaders including Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar, marking the first time India’s entertainment icons and industry stalwarts have come together to champion fashion entrepreneurship. Pitch to Get Rich will follow 14 carefully selected founders as they pitch their ideas, face real-world business challenges, and compete for funding and mentorship. The show unites India’s top entertainment figures and business moguls to inspire a new generation of fashion entrepreneurs and foster innovation. Sharing the teaser, Karan Johar wrote, “When fashion founders Pitch To Get Rich, kaching-kaching is inevitable! Check it out below!”

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ALSO READ: How Karan Johar's Durga Puja In Rocky Aur Rani Kii Prem Kahaani Became A Site For Gender SubversionThe teaser also features special appearances by stars such as Saif Ali Khan, Sara Ali Khan, Shibani Dandekar, Akhtar, Ananya Panday, and more. Karan Johar introduces the series with the words, “You have a fashion startup, you have the vision. We have the funds.” He calls it a “first-of-its-kind fashion entrepreneur reality series.”Apoorva Mehta, CEO of Dharmatic Entertainment, commented, “At Dharmatic, we have always believed in the power of storytelling. With Pitch to Get Rich, we’re telling India’s most exciting story yet—the story of entrepreneurs who dare to dream and build. This series is more than entertainment; it’s a catalyst that merges fashion, business, and innovation, showcasing how Indian creativity can thrive on a global stage.”

More about Pitch To Get Rich

For the first time, Pitch to Get Rich places India’s booming fashion industry at the forefront of mainstream entertainment. Breaking new ground, the series spotlights homegrown talent, celebrates innovation, and puts fashion entrepreneurship in the national spotlight. It premieres exclusively on Jio Hotstar starting October 20, 2025.