Through the integration, users who connect their Maharaja Club accounts with the Zomato app can access several incentives. These include the ability to earn Maharaja Points on food orders, exclusive bonuses for new members, and the chance to win complimentary flight vouchers.
Users will earn 2% Maharaja Points on all Zomato food delivery transactions above ₹499. Additionally, new members enrolling in the Maharaja Club via the Zomato app will receive a welcome bonus of 2,000 Maharaja Points after completing their first flight with Air India. These points can be redeemed for future travel rewards.
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Another incentive under the partnership includes a daily giveaway, where one selected member will receive a complimentary one-way economy class ticket voucher, which will be valid for booking and travel within a six-month period.
"We are delighted to partner with Zomato to bring together travel and food, two subjects that are at the heart of family discussions and individual lifestyles," said Sunil Suresh, Head of Marketing, Loyalty and E-commerce at Air India. "This partnership is in line with our continuing efforts to strengthen the value proposition of Maharaja Club and our vision of building it into one of the most rewarding loyalty programmes across industries.”
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Rahul Gupta, Vice President at Zomato, added, "We're always looking for ways to make Zomato more useful in our customers' lives. With this partnership, customers can earn Air India Maharaja points when they order food on Zomato. It’s a simple idea that makes our product more rewarding and will now take you places – literally."