TCS acquires US-based ListEngage for $72.8 million to strengthen Salesforce and AI capabilities

India's largest IT services firm, Tata Consultancy Services Ltd (TCS), on Thursday (October 9) announced the acquisition of a 100% stake in ListEngage MidCo, LLC, along with its subsidiary ListEngage LLC, for up to $72.8 million in cash, excluding management incentives and costs. The acquisition, approved by TCS’s Board at its meeting today, is scheduled for completion by October 10, 2025.

ListEngage, a Delaware-based Salesforce Summit partner, specialises in digital marketing transformation through Salesforce platforms such as Marketing Cloud, Data Cloud, and Agentforce, along with AI advisory services. The company reported a turnover of $24.3 million in FY24 and has over 100 employees. The acquisition will not fall within related party transactions, and neither the promoter nor the promoter group has any interest in the entity being acquired.

Through this acquisition, TCS will enhance its Salesforce practice globally and gain from ListEngage’s strong partnership with Salesforce, including its membership in the Salesforce Partner Advisory Boards for Marketing Cloud, Data Cloud, and Agentforce. The deal will also allow ListEngage to access TCS’s extensive customer base to accelerate growth, supported by TCS’s global scale and delivery capabilities.

Also Read: TCS Q2 Results: Revenue grows in constant currency terms for the first time in three quarters

Aarthi Subramanian, Chief Operating Officer, Tata Consultancy Services, said, “This US-based acquisition is an important step in scaling our Salesforce capabilities globally. ListEngage’s AI advisory services, Marketing Cloud capabilities, and Agentforce expertise will enhance our offerings and execution to serve the needs of marketing stakeholders in enterprises. This acquisition will further deepen the strategic partnership that TCS has with Salesforce. We welcome ListEngage’s talented team to TCS."

Altaf Shaikh, CEO, ListEngage, said, "This is more than an acquisition – it’s a growth platform. By joining forces with TCS, we’re combining ListEngage’s deep Salesforce expertise and proven client success with TCS’s scale, global reach, and cross-industry depth.

Together, we will set a new benchmark for how enterprises unlock the full value of Salesforce, powered by data, AI, and cloud innovation. I’m particularly excited about the AI opportunities ahead. Both TCS and ListEngage are leading the way in applied AI, and this partnership allows us to bring the next generation of intelligent, personalised, and outcome-driven solutions to the Salesforce ecosystem at a global scale."

Also Read: TCS Dividend: Management announces second payout of ₹11 per share; check record date

Through this strategic investment, TCS adds over 100 experienced professionals with over 400 Salesforce certifications to its Enterprise Solutions unit in the United States. The acquisition reflects TCS’ renewed emphasis on inorganic growth, supporting its strategic priorities in high-potential areas such as AI, Cloud, Cybersecurity, Digital Engineering and Enterprise Solutions.

Shares of Tata Consultancy Services Ltd ended at ₹3,060.20, up by ₹33.00, or 1.09%, on the BSE.