Dhanteras 2025: Discounts, offers available on purchase of gold, silver, diamond jewellery

As Dhanteras approaches, jewellery brands across India are unveiling a range of discounts, festive schemes, and rewards on gold, diamond, and silver jewellery, catering to early shoppers and festival-day buyers alike.

Industry players are offering a mix of price cuts, complimentary items, and innovative payment or savings schemes to attract customers during the auspicious season.

Lucira, for instance, is providing a flat 20% off on diamond prices along with a complimentary gold coin on every purchase.

“We’d recommend making your purchase a few days before Dhanteras to skip the rush and get your preferred designs and sizes,” said Rupesh Jain, Co-Founder of Lucira.

Jewelbox has announced up to 25% off on diamonds and 50% off on making charges, alongside a free gold coin on purchases over ₹1 lakh.

The brand has also introduced a 7-day assured delivery for select festive designs and a 9+1 monthly savings plan, aimed at helping customers plan their jewellery purchases beyond the festive moment, according to co-founder Vidita Kochar.

Lab-grown diamond brand Limelight Diamonds is offering 30% off on diamond value and 100% off on making charges on selected items until 26 October.

“Rising gold prices have nudged many to explore alternatives, and lab-grown diamonds are gaining popularity for their combination of beauty, sustainability, and affordability,” said Pooja Sheth Madhavan, MD & Founder of Limelight Diamonds.

Traditional and modern jewellery clusters in malls are also highlighting festive offers.

Phoenix Mills,

which hosts one of the largest jewellery clusters in India, has announced rewards for purchases above ₹2 lakh, including a grand prize holiday to Dubai, along with bank offers, old gold exchange schemes, and discounts on making charges.

The mall has also introduced the Phoenix Gift Card, usable across shopping, dining, and entertainment outlets nationwide.

Other offers include Malabar Diamonds’ up to 30% discount on making charges across jewellery categories, Caratlane’s 25% discount on silver jewellery items, and Zen Diamond’s ‘My Gold Multiplier’ plan, allowing customers to accumulate 999 fine hallmarked gold monthly with bonus rewards at maturity.

Mira Gulati, Founder & Creative Director of Mirari, reflected on the festive spirit, “This Dhanteras, we celebrate not just the timeless beauty of fine jewellery, but the spirit of prosperity it represents… We are optimistic about strong demand and a positive response across our collections.”

Shoppers should plan purchases ahead of Dhanteras to secure preferred designs, though many stores will continue offering special deals and festive discounts on the day itself.