What is the story about?
Zerodha Fund House, the asset management arm of Zerodha, has crossed ₹8,000 crore in assets under management (AUM) in under two years since its launch, according to Founder Nithin Kamath.
Kamath highlighted that practically all of the AUM comes from individual investors, reflecting strong retail participation in the AMC’s offerings.
The growth has occurred despite limited marketing and without paying distributor commissions or offering regular plans.
The chart shared by Kamath shows steady growth of AUM since inception, with consistent upward momentum even as competition intensified, including the entry of new AMCs and the launch of more passive funds by existing players.
Zerodha Fund House has focused on direct plans and simple investment options, including index funds, ETFs, and the recently-launched multi-asset fund.
Kamath noted that while the AMC could have expanded faster by offering regular plans and paying commissions, the company chose to remain direct-only.
ALSO READ | JioBlackRock MF launches Flexi Cap Fund; NFO open till October 7
Kamath highlighted that practically all of the AUM comes from individual investors, reflecting strong retail participation in the AMC’s offerings.
The growth has occurred despite limited marketing and without paying distributor commissions or offering regular plans.
The chart shared by Kamath shows steady growth of AUM since inception, with consistent upward momentum even as competition intensified, including the entry of new AMCs and the launch of more passive funds by existing players.
Zerodha
Fund House is almost 2 years old, and we have reached ~₹8,000 crores despite not talking much about it. What's cool is that practically all of this AUM comes from individual investors.
The AMC has grown steadily even as competition has intensified, with newer AMCs… pic.twitter.com/5gPZwhlrI6
— Nithin Kamath (@Nithin0dha) September 23, 2025
Zerodha Fund House has focused on direct plans and simple investment options, including index funds, ETFs, and the recently-launched multi-asset fund.
Kamath noted that while the AMC could have expanded faster by offering regular plans and paying commissions, the company chose to remain direct-only.
ALSO READ | JioBlackRock MF launches Flexi Cap Fund; NFO open till October 7
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