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Wearable technology firm GoBolt has set a revenue target of ₹1,000 crore for the next financial year as it prepares for a potential Initial Public Offering (IPO), Co-founder Varun Gupta said. The company, earlier known as Bolt, recently rebranded itself to GoBolt to reposition its identity in the market.
"To actually change the game, we have rebranded ourselves. The biggest factor behind that is we want to move towards premiumisation," Gupta told Storyboard18. He said the company aims to increase its average selling price from about ₹1,200 to ₹1,500.
Also Read | Wonderchef’s Sanjeev Kapoor & Ravi Saxena on journey from non-stick pans to kitchen robots
GoBolt’s growth strategy rests on three pillars: premiumisation, offline retail, and strengthening its direct-to-consumer (D2C) channel. Having entered over 3,000 stores already, the company plans to expand to 30,000 counters nationwide to build a stronger omnichannel presence. Gupta said offline demand was strong even before the official rollout.
He also pointed to competitive challenges in the sector, citing "mud-slinging" and "arm-twisting tactics" such as fake reviews. However, Gupta said GoBolt would focus on product quality.
Also Read | Olay to focus on consumer-led, India-specific formulations, says P&G’s Vikram Singh
The company is currently bootstrapped and profitable, which Gupta said sets it apart from others in the category. Looking ahead, he outlined a goal of crossing ₹3,000 crore in revenue by 2030, led by international expansion. GoBolt plans to enter more than 10 countries in the next 18 to 24 months with the aim of building a global consumer brand from India.
Tata Consumer bets on Himalayan brand story in bottled water market
Tata Consumer Products is strengthening its position in the premium bottled water segment through its Himalayan brand, said Partha Biswas, President and Head of Ready-to-Drink (RTD) Business.
Rather than using celebrity endorsements, the company will focus on highlighting the brand’s origins. Biswas explained, “The Himalayan brand’s core story of authenticity” will be central to its positioning.
The premium bottled water market in India is becoming increasingly competitive, with the entry of celebrity-backed ventures and the rise of products such as black and alkaline water. Biswas said these developments provide a chance to educate consumers and expand what is still a nascent category.
For more, watch the accompanying video
"To actually change the game, we have rebranded ourselves. The biggest factor behind that is we want to move towards premiumisation," Gupta told Storyboard18. He said the company aims to increase its average selling price from about ₹1,200 to ₹1,500.
Also Read | Wonderchef’s Sanjeev Kapoor & Ravi Saxena on journey from non-stick pans to kitchen robots
GoBolt’s growth strategy rests on three pillars: premiumisation, offline retail, and strengthening its direct-to-consumer (D2C) channel. Having entered over 3,000 stores already, the company plans to expand to 30,000 counters nationwide to build a stronger omnichannel presence. Gupta said offline demand was strong even before the official rollout.
He also pointed to competitive challenges in the sector, citing "mud-slinging" and "arm-twisting tactics" such as fake reviews. However, Gupta said GoBolt would focus on product quality.
Also Read | Olay to focus on consumer-led, India-specific formulations, says P&G’s Vikram Singh
The company is currently bootstrapped and profitable, which Gupta said sets it apart from others in the category. Looking ahead, he outlined a goal of crossing ₹3,000 crore in revenue by 2030, led by international expansion. GoBolt plans to enter more than 10 countries in the next 18 to 24 months with the aim of building a global consumer brand from India.
Tata Consumer bets on Himalayan brand story in bottled water market
Tata Consumer Products is strengthening its position in the premium bottled water segment through its Himalayan brand, said Partha Biswas, President and Head of Ready-to-Drink (RTD) Business.
Rather than using celebrity endorsements, the company will focus on highlighting the brand’s origins. Biswas explained, “The Himalayan brand’s core story of authenticity” will be central to its positioning.
The premium bottled water market in India is becoming increasingly competitive, with the entry of celebrity-backed ventures and the rise of products such as black and alkaline water. Biswas said these developments provide a chance to educate consumers and expand what is still a nascent category.
For more, watch the accompanying video
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