WinZO forays into fintech with ZO Gold, enabling gold investments from ₹2 amid record highs

As gold prices soared to an all-time high of ₹1.3 lakh per 10 grams, interactive entertainment unicorn WinZO

announced its entry into the fintech segment with the launch of ZO Gold, a digital micro-investment platform that enables users to buy gold starting from just ₹2.

The initiative, launched in partnership with SafeGold, marks WinZO’s first major step beyond gaming and content into wealth creation. Through ZO Gold, users can buy, save, and track gold digitally, and even set up recurring micro-investments akin to systematic investment plans (SIPs). The offering aims to democratise access to gold ownership for India’s next 500 million digital users, particularly those in Tier-II and Tier-III cities, who have already embraced digital payments but are new to formal investments.

“WinZO has always stood for inclusion of Bharat in India’s digital revolution. With ZO Gold, we’re breaking the barriers to financial access and putting the power to own, save, and build wealth directly in people’s hands,” said Paavan Nanda and Saumya Singh Rathore, Co-Founders of WinZO.

“By turning micro-savings into meaningful investments, we are transforming daily digital interactions into long-term wealth creation,” they added.

Founded in 2018, WinZO is India’s largest interactive entertainment platform, with a user base of over 250 million across India, the US, and Brazil. The company’s ecosystem, which once accounted for 1 in every 200 UPI transactions in the country, provides a strong foundation of digital trust and engagement. With ZO Gold, WinZO is now leveraging that trust to introduce simple, intuitive, and culturally resonant financial products for first-time investors.

SafeGold, a digital platform that facilitates secure and transparent gold transactions, said the partnership is aimed at extending gold ownership to India’s younger and digitally native population.

“Our mission is to make gold ownership simple, inclusive, and safe. Partnering with WinZO allows us to bring the benefits of digital gold investing to a deeply engaged and distributed user base that represents the future of India’s digital economy,” said Rhea Chaterji, Co-Founder and COO, SafeGold.

The launch of ZO Gold follows WinZO’s August unveiling of ZO TV, a microdrama vertical designed to pioneer “transmedia storytelling” for Bharat, where users can watch, play, and interact across formats. With ZO Gold, WinZO adds a financial layer to its expanding digital ecosystem that now integrates gaming, entertainment, and empowerment on a single platform.

Through its products — from two-minute games and microdramas to micro-investments — WinZO aims to build a vernacular, culturally rooted digital ecosystem that goes beyond content consumption to enable participation and prosperity.

Industry experts view WinZO’s fintech foray as part of a broader trend among digital-first platforms seeking to convert large, trust-based user communities into financially empowered digital citizens. As gold continues to serve as both a cultural symbol and a safe-haven asset, micro-investing models like ZO Gold could significantly expand financial inclusion in India’s rapidly digitising economy.