Ganesh Consumer Products shares debut at an 8% discount after subdued investor response

Shares of Ganesh Consumer Products Ltd. made their stock market debut on Monday, September 29, at a discount in comparison to their IPO price.

The stock began trading at ₹296 per share, which is a discount of 8.4%, in comparison to their IPO price of ₹322 per share. The three-day IPO of the company, through which it looked to raise over ₹400 crore, saw tepid investor response.

At the end of the three-day issue, the Ganesh Consumer Products IPO was subscribed 2.68 times, which was led by institutional and non-institutional investors. Both these segments saw subscription of over 4 times the total number of shares on offer for them respectively.

The QIB portion was subscribed 4.03 times, while the NII portion was subscribed 4.4 times. The retail portion of the IPO was subscribed 1.17 times.

Ganesh Consumer Products, headquartered in Kolkata, West Bengal, is the third largest brand of packaged whole wheat flour and the largest brand in wheat-based derivatives in East India, in terms of value sold in fiscal 2025.

In West Bengal, the company has a 40.5% share by value sold as of financial year 2025. As of March this year, their general trade channel was serviced with over 28 C&F agents, nine super stockists and 972 distributors. Its portfolio comprised of 42 products with 232 SKUs across various product categories.

The IPO was a combination of a fresh issue of shares as well as an Offer For sale (OFS).