Nike unveils a future in motion: Project Amplify, Air Milano, and Mind Footwear redefine how we move, feel, and think

As someone who believes in everyday movement as the only way to live, I was absolutely thrilled to experience Nike innovations. And let me warn you, Nike is once again stepping into the future this time not just with faster shoes or warmer jackets, but with innovations that merge technology, neuroscience, and human motion in groundbreaking ways. The sportswear giant has announced three bold developments: Project Amplify, Air Milano, and the Mind 001/002 footwear line. Each pushes the boundaries of what athletic gear can do enhancing performance, comfort, and even mental focus.

Project Amplify: A Leap Toward Powered Mobility

Still in the concept phase, Project Amplify has already captured the imagination of athletes and technologists alike. Dubbed the world’s first powered-footwear system for running and walking, it’s designed to help everyday athletes move faster and farther with less effort.

Built on motion algorithms from the Nike Sport Research Lab (NSRL), the system integrates a lightweight motor, drive belt, and rechargeable cuff battery with a carbon fibre–plated running shoe which had become a rage few years prior. The result? A seamless extension of the body.

I tried them on and the experience feels “natural and empowering. The uphill run that feel as smooth as gliding across level ground. Much like e-bikes revolutionised cycling, Project Amplify could make running and walking more accessible and enjoyable for people of all fitness levels.

While still a prototype, Amplify signals a major leap forward in mobility innovation, blending biomechanics and robotics into a vision of human-assisted movement that feels remarkably human.









Air Milano: The Revolution in Warmth

If Project Amplify is about motion, Air Milano is about mastering temperature. Set to debut on Team USA athletes at the 2026 Winter Olympics in Milan, the Therma-FIT Air Milano Jacket is powered by Nike’s new AIR (Adapt, Inflate, Regulate) technology.

It is “light, warm, and almost alive.” The jacket dynamically adjusts to the wearer’s temperature needs, inflating or deflating internal air baffles in seconds. This allows athletes to stay comfortable without layering up or slowing down to make adjustments.

Crafted with a new composite laminate that’s both durable and soft to the touch, the Air Milano redefines what performance outerwear can feel like—smooth, responsive, and visually striking. It’s not just a jacket; it’s a thermal system designed for real-time adaptation.



Mind 001 & 002: Training the Brain Through the Feet

Nike’s innovation journey doesn’t stop at muscles and movement. It now reaches the mind. The Mind 001 and Mind 002 shoes are the brand’s first neuroscience-based footwear, created to stimulate key sensory areas of the brain through underfoot feedback. It may actually look like your everyday floaters but when you try them on they actually move under your feet and you instantly feel relaxed.

Each shoe features 22 independent foam nodes that move and respond to pressure, simulating the ground’s texture and contour beneath the foot. This heightened sensory input is designed to enhance focus, sharpen awareness, and promote mental clarity a kind of meditative athletic flow state built from the ground up.

Nike describes the Mind line as part of a broader exploration into how physical stimuli can enhance mental performance, blurring the line between gear and mindset. These can be used both before your big event and after to relax.







The Future of Sport, Amplified

From a powered running system to a self-regulating jacket and brain-stimulating shoes, Nike’s latest innovations illustrate a clear direction: the fusion of body, technology, and mind.

Though Project Amplify remains in development, its promise is undeniable. Together with Air Milano and Mind, it paints a picture of a future where every stride, breath, and thought is optimised-not just for athletes, but for anyone who moves.

Nike’s message is clear: the next generation of performance isn’t about doing more it’s about feeling more.