According to the new regulations, tickets for a special ‘benefit show’ that is set for 1 am on September 25, the day of the film's release, might cost up to ₹ 1,000. Additionally, the GO sets a daily cap of five shows for this pricing, according to the Indian Express.
In addition to this late-night special, the cost of tickets for regular showings will also rise during the first run of the movie. Multiplexes and single-screen theatres are allowed to charge higher prices for this movie exclusively from September 25 to October 4 (the first ten days after its release). According to the order, single-screen tickets may cost ₹ 125, while multiplex tickets may cost ₹ 150.
Emraan Hashmi makes his Telugu debut in the film They Call Him OG, which was directed by Sujeeth and produced by DVV Entertainment (DVV Danayya and Kalyan Dasari). Pawan Kalyan plays the lead role of Ojas Gambheera.
The production company, DVV Entertainment, expressed gratitude to the Cinematography Minister for his support and to the Andhra Pradesh government and key political leaders, such as Chief Minister N. Chandrababu Naidu and Deputy Chief Minister Pawan Kalyan, for passing the GO.
“We extend sincere gratitude to the Honourable CM Sri @NCBN garu and Honourable Deputy CM Sri @PawanKalyan garu for presenting the new GO in Andhra Pradesh for the #OG release. Special thanks to the Cinematography Minister Sri @kanduladurgesh garu for his constant support,” DVV Entertainment wrote on X formerly Twitter).
We
extend our heartfelt thanks to the Honourable CM Sri @NCBN garu and Honourable Deputy CM Sri @PawanKalyan garu for passing the new G.O. in Andhra Pradesh for the #OG release.
Special thanks to the Cinematography Minister Sri @kanduladurgesh garu for his constant support.
— DVV Entertainment (@DVVMovies) September 17, 2025
The public's response has been varied. The sharp hike has drawn criticism from some patrons who claim that ₹1,000 is unfair and could make early shows unaffordable for families or regular moviegoers. Others, albeit at a higher cost, have expressed delight at being able to see the movie in a special showing.
The film will be released on September 25 in theatres, and fans continue to await the theatrical trailer. Although there have been reports that the trailer would be released today, it appears that technical issues are delaying it. The release of the trailer is expected to be officially announced later today.