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Flipkart, India’s homegrown e-commerce platform, in partnership with global fintech company Pine Labs, has launched the Flipkart Bharat Yatra Card, a digital prepaid card aimed at streamlining payments for public transport in India.
The card will enable commuters to pay on metros, buses, and other transit systems that accept the National Common Mobility Card (NCMC).
The new card is designed to reduce queues at kiosks, eliminate recharge delays, and improve transit efficiency for daily commuters.
According to the Economic Survey 2025, daily metro ridership in India reached 10.2 million in January 2025, highlighting the growing need for faster and more convenient payment options.
The Flipkart Bharat Yatra Card is a ₹50, reloadable, non-KYC, NCMC-enabled smart card. It allows users to load funds up to ₹2,000 offline and manage balances via the Bharat Yatra Card app, UPI apps, Bharat Connect (formerly BBPS), or at metro payment counters.
Users can also link multiple cards within the companion app for easier management and transaction tracking.
Consumers can purchase physical cards through the Flipkart app, including Flipkart Minutes, the company’s quick-commerce platform. Activation and fund loading are possible by scanning the UPI QR code on the card or through the app available on Google Play and the Apple App Store.
Commenting on the launch, B Amrish Rau, CEO of Pine Labs, said, “The Flipkart Bharat Yatra Card is a step towards a unified, inclusive, and frictionless mobility payment experience for Indians."
Gaurav Arora, Vice President, Flipkart Payments, added, “Our collaboration with Pine Labs combines Flipkart’s reach with their technology expertise to deliver a consumer-first transit payment solution."
The card will enable commuters to pay on metros, buses, and other transit systems that accept the National Common Mobility Card (NCMC).
The new card is designed to reduce queues at kiosks, eliminate recharge delays, and improve transit efficiency for daily commuters.
According to the Economic Survey 2025, daily metro ridership in India reached 10.2 million in January 2025, highlighting the growing need for faster and more convenient payment options.
The Flipkart Bharat Yatra Card is a ₹50, reloadable, non-KYC, NCMC-enabled smart card. It allows users to load funds up to ₹2,000 offline and manage balances via the Bharat Yatra Card app, UPI apps, Bharat Connect (formerly BBPS), or at metro payment counters.
Users can also link multiple cards within the companion app for easier management and transaction tracking.
Consumers can purchase physical cards through the Flipkart app, including Flipkart Minutes, the company’s quick-commerce platform. Activation and fund loading are possible by scanning the UPI QR code on the card or through the app available on Google Play and the Apple App Store.
Commenting on the launch, B Amrish Rau, CEO of Pine Labs, said, “The Flipkart Bharat Yatra Card is a step towards a unified, inclusive, and frictionless mobility payment experience for Indians."
Gaurav Arora, Vice President, Flipkart Payments, added, “Our collaboration with Pine Labs combines Flipkart’s reach with their technology expertise to deliver a consumer-first transit payment solution."
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