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As the festive season approaches, Goa is preparing to welcome visitors with a renewed focus on its cultural roots and community spirit through its latest year-end campaign, “Feels Like Goa”. The initiative seeks to rekindle the emotional bond that travellers have with the state, celebrating its timeless charm, spiritual depth, and vibrant traditions beyond the well-known beaches.
Tourism Goa, mentioned in a media release that the campaign is designed to evoke a sense of nostalgia and aims to remind visitors of Goa's rich heritage, close-knit communities, festivals, and a sense of belonging that goes beyond tourism. It marks a conscious shift by the state towards a regenerative tourism model that prioritises people, culture, and the environment.
Tourism Minister Rohan Khaunte described the campaign as a reflection of Goa's enduring appeal. "Goa has always held a special place in the hearts of travellers across the world. With ‘Feels Like Goa’, we are bringing back the essence of what makes Goa truly unique: its people, culture, traditions, and soul."
"This campaign is a tribute to those timeless memories and a warm invitation to experience Goa with the same joy and emotion that travellers have always felt. As the year draws to a close, we want visitors to rediscover that feeling of homecoming that only Goa can offer," he said.
Also read | Over 50 lakh tourists visit Goa in first six months of 2025 including 20 lakh foreigners
The campaign is in line with the state's efforts to develop tourism experiences that are sustainable and inclusive. Director of Tourism Kedar Naik stated, "We are committed to creating meaningful and regenerative tourism experiences that reflect Goa’s authentic identity. This year-end campaign represents a strategic step towards reviving travel sentiment while supporting local communities, traditions, and businesses."
"Through collaborations with airlines, hotels, and tour operators, we aim to attract both domestic and international visitors and remind them why Goa is not just a place, it’s a feeling. This approach ensures that tourism benefits everyone, from travellers to local stakeholders, while preserving the essence of Goa," Naik added.
Also read | Goa makes it compulsory for all tourists' info to be updated on TIME platform
Apart from the campaign, the state government recently laid the foundation stone for several tourism-related infrastructure projects. These include the Unity Mall, the Porvorim Town Square, and the Chhatrapati Shivaji Maharaj Digital Museum, all part of the government's long-term strategy to broaden the state's appeal as a multi-dimensional tourism destination. As the year draws to a close, "Feels Like Goa" is expected to attract visitors and encourage a deeper engagement with the state’s cultural and spiritual offerings.
Tourism Goa, mentioned in a media release that the campaign is designed to evoke a sense of nostalgia and aims to remind visitors of Goa's rich heritage, close-knit communities, festivals, and a sense of belonging that goes beyond tourism. It marks a conscious shift by the state towards a regenerative tourism model that prioritises people, culture, and the environment.
Tourism Minister Rohan Khaunte described the campaign as a reflection of Goa's enduring appeal. "Goa has always held a special place in the hearts of travellers across the world. With ‘Feels Like Goa’, we are bringing back the essence of what makes Goa truly unique: its people, culture, traditions, and soul."
"This campaign is a tribute to those timeless memories and a warm invitation to experience Goa with the same joy and emotion that travellers have always felt. As the year draws to a close, we want visitors to rediscover that feeling of homecoming that only Goa can offer," he said.
Also read | Over 50 lakh tourists visit Goa in first six months of 2025 including 20 lakh foreigners
The campaign is in line with the state's efforts to develop tourism experiences that are sustainable and inclusive. Director of Tourism Kedar Naik stated, "We are committed to creating meaningful and regenerative tourism experiences that reflect Goa’s authentic identity. This year-end campaign represents a strategic step towards reviving travel sentiment while supporting local communities, traditions, and businesses."
"Through collaborations with airlines, hotels, and tour operators, we aim to attract both domestic and international visitors and remind them why Goa is not just a place, it’s a feeling. This approach ensures that tourism benefits everyone, from travellers to local stakeholders, while preserving the essence of Goa," Naik added.
Also read | Goa makes it compulsory for all tourists' info to be updated on TIME platform
Apart from the campaign, the state government recently laid the foundation stone for several tourism-related infrastructure projects. These include the Unity Mall, the Porvorim Town Square, and the Chhatrapati Shivaji Maharaj Digital Museum, all part of the government's long-term strategy to broaden the state's appeal as a multi-dimensional tourism destination. As the year draws to a close, "Feels Like Goa" is expected to attract visitors and encourage a deeper engagement with the state’s cultural and spiritual offerings.
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