The shares of EternalLtd. rose over 1% on Monday (September 29) after its flagship food delivery aggregator, Zomato, introduced a 'healthy mode' feature.
The company said the new feature, powered by Artificial Intelligence (AI) and restaurant data, is reliable for the most health-conscious consumers, including professional athletes.
The 'healthy mode', piloted in Gurugram, displays a healthy score for each dish, rating them from 'low' to 'super' based on nutritional content, including protein, complex carbs, fibre, and micronutrients, in addition to calories.
"This is not your run-of-the-mill "healthy mode" for beginners. We have kept the bar very high, that professional athletes can rely on healthy mode to find food that works for them," the company’s founder, Deepinder Goyal, wrote in a social media post.
Goyal said the feature comes from years of guilt, admitting that the food delivery platform did not make it easy for its users to eat nourishing food.
"This is personal for me. I’ve carried the guilt that Zomato made it easy to eat whatever you craved, but not easy to eat what your body needed," Goyal wrote.
"We made eating out and ordering in easier than ever, but we never really helped people truly eat better. Yes, you could find a salad or a smoothie bowl, but the truth is, if you wanted to eat genuinely nourishing food, Zomato didn’t make it easy," he added.
Goyal also invited feedback from users. "Try it, tear it apart, tell us where it fails," he wrote.
Last month, the company announced a partnership with Air India, linking the airline’s Maharaja Club loyalty programme with Zomato's food ordering platform. This would allow users to connect their Maharaja Club accounts with the Zomato app to access several incentives, including the ability to earn Maharaja Points on food orders, exclusive bonuses for new members, and the chance to win complimentary flight vouchers.
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