DreamFolks launches exclusive club memberships offering travel, wellness and lifestyle perks

Airport services aggregator DreamFolks Services Ltd has launched a new consumer-facing membership programme, the DreamFolks Club Memberships, on Tuesday, October 7, marking its formal entry into the business-to-consumer (B2C) segment. The launch comes weeks after the company’s exit from the domestic airport lounge aggregation business, which earlier contributed over 90% of its revenue.

Unveiled at the Global Fintech Fest 2025 in Mumbai, the new memberships offer access to a broad suite of travel,

lifestyle, wellness, and entertainment services, priced between ₹10,000 and ₹50,000 annually. The three-tier plans — White, Orange, and Black — combine anchor services such as private club access, global lounges, golf games and lessons, with value-added benefits like coffee at malls, highway dining, salon and spa privileges, OTT subscriptions, movie vouchers, visa assistance, floral gifting, and travel SIMs.

The company said the initiative aims to democratise access to lifestyle privileges that were earlier limited to a select few. The highest-tier Black Membership offers benefits worth up to ₹5 lakh, including unlimited coffee, highway dining, and railway lounge access, along with annual fitness and OTT subscriptions.

For DreamFolks, which previously catered exclusively to banks, card networks, and corporates, the new offering signals a strategic pivot towards direct consumer engagement.

“We have always been in the B2B space, working closely with network providers. We understand what customers are looking for because we work with issuers, FinTechs and corporates,” said Liberatha Peter Kallat, Chairperson and Managing Director, DreamFolks Services Ltd. She added that the memberships are designed for consumers who may not have credit cards offering similar privileges.

Kallat declined to share revenue projections but said the company sees “huge potential” in the new product. “This is the time to build awareness in the market, and numbers will start flowing automatically,” she said.

The company’s exit from the domestic lounge business followed the termination of its contract by Travel Food Services (TFS), a major airport lounge operator. DreamFolks had informed exchanges that domestic lounge access for its clients was discontinued from September 16.

On the sidelines of the launch, Kallat clarified that all existing partnerships remain active.

“None of our clients have terminated contracts. We are working with them on different services. Our global program is live, and we will launch new products with them,” she said.

DreamFolks, which now operates in over 120 countries, plans to deepen its presence in Southeast Asia and the Middle East. The company is also expanding its non-airport portfolio to include railway and highway lounges, social club memberships, and curated lifestyle packages.

“Earlier DreamFolks was giving only one benefit from a card, but today we are redefining ourselves by building curated packages for clients and customers,” Kallat said, adding that the company aims to position itself as a comprehensive travel and lifestyle platform.

She noted that B2C membership sales will become a new revenue stream alongside its global lounge and experience-based services. “We are building new things, and investors will see them turning into value creation for the company,” Kallat said.

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Shares of DreamFolks Services Ltd ended higher on Tuesday, October 7, by 4.99% at (₹)109.16 on NSE.