MADISON, Wis. (AP) — A democratic socialist is trying to rise above the party establishment's chosen candidate who revived his campaign after another leading contender dropped out in Wisconsin's chaotic primary race for governor on Tuesday.
The winner will advance to take on Republican U.S. Rep. Tom Tiffany
in November in an open race that could test the limits of progressives' appeal in a critical battleground state.Democrats are hoping to capitalize
on low approval ratings for President Donald Trump in a state he won in 2016 and 2024 to retain control of the governor’s office and flip both chambers of the Legislature to earn full control of Wisconsin state government for the first time since 2010.
In other races, U.S. Transportation Secretary Sean Duffy’s 26-year-old son-in-law Michael Alfonso is trying to win a five-way primary in Duffy’s old seat in the U.S. House. And Democrat Rebecca Cooke is looking to emerge from the primary to force a rematch with Republican U.S. Rep. Derrick Van Orden in the state’s most hotly contested and narrowly divided congressional district.
Single mother and former line cook Francesca Hong, a democratic socialist, has tapped into Democratic anger with the party’s mainstream and Trump's “Make America Great Again” movement.
The 37-year-old known for sprinkling her comments with profanity and leaning into her edgy and sometimes humorous social media profile excited the liberal wing of the party. Hong called for free childcare and healthcare and a moratorium on data center construction. But she also wrestled with her past support for defunding the police, saying at the race’s only debate that she would not support cutting law enforcement funding.
She also drew criticism for past social media posts where she called for canceling Thanksgiving because “we should stop celebrating colonialism" and disparaged Valentine’s Day as “another day capitalism tells you how to show love.”
Hong has since downplayed the posts as her attempt at making jokes.
Hong supporter Dan Jakubek, 44, of Marshall, dismissed concerns over Hong's past statements and said her message of affordability is resonating across generations.
“I've never seen so many young, out of high school, college students revved up for change,” he said.
Establishment Democrats worried that a Hong win would make it easier for Tiffany to win in November, as her platform would be a tougher sell among moderate and independent voters who are critical in the swing state known for razor-thin election margins.
Gov. Tony Evers endorsed Milwaukee County Executive David Crowley, saying he has the best chance of beating Tiffany in November.
Crowley told supporters at a Sunday night rally that they must come together after the primary to beat Tiffany.
“Our ultimate goal is to make sure we don’t have a MAGA extremist occupying the governor’s office,” Crowley said.
Hong said she would welcome Evers' support after the primary.
“We have to come together to beat Tom Tiffany," she said Monday.
Hong voter Kelly McClurg, 40, of Sun Prairie, rejected concerns that Hong can't beat Tiffany.
“She can win if people let her,” she said, referring to Democrats who raise electability concerns.
Crowley voter Susan Uraneck, of Madison, said she wished that Evers had gotten involved sooner.
“I hope for the best,” she said. “As I say, it is what it is.”
Hong is the first Asian American elected to the state Assembly in 2020. She is looking to become Wisconsin's first female governor and first Asian American governor. Crowley would be the state's first Black governor.
Evers’ decision not to seek a third term created an open race for governor that initially had seven Democrats file to run.
Lt. Gov. Sara Rodriguez appeared to be making a move to consolidate mainstream Democratic support in July, but she dropped out in the middle of the month amid a campaign finance scandal. That led Crowley, who had dropped out a week earlier and endorsed Rodriguez, to get back in the race, this time with Evers' backing.
Former Lt. Gov. Mandela Barnes, who was seen as an early front-runner after nearly beating Republican U.S. Sen. Ron Johnson in 2022, bowed out less than two weeks before the election amid questions about inappropriate behavior.
Alfonso is looking to become the youngest member of Congress by winning Wisconsin’s 7th Congressional District, a seat previously held for nine years by his father-in-law before Duffy stepped down in 2019.
He secured Trump’s endorsement, who called him a “MAGA warrior,” to separate him from the field that also includes Kevin Hermening, a Trump supporter and longtime Republican operative in the congressional district.
Trump spoke on a telephone rally for Alfonso on Monday night, calling him “a fantastic young guy who’s going to be a star in Washington.” It was the second event Trump hosted for Alfonso in the primary.
Alfonso’s candidacy drew blowback from some longtime Republican leaders in the district who said he was too young and inexperienced for the job, especially compared to Hermening.
Cooke, a former Democratic fundraiser and small business owner, faces a challenge from former Eau Claire City Council President Emily Berge in Wisconsin's 3rd Congressional District. Berge ran an underdog, insurgent campaign against Cooke, who was more well-known and better financed.
Cooke narrowly lost to Van Orden in 2024 and also ran in 2022 but lost in the Democratic primary that year.
Van Orden is one of Trump’s biggest supporters but will face a tough reelection bid in a narrowly divided district in a year where Trump’s approval ratings are low in Wisconsin.
