Google on Wednesday unveiled its latest lineup of Pixel phones, with slimmer cameras that include more a powerful zoom and artificial intelligence features designed to help users accomplish things with fewer taps and swipes.
With the improvements, the search giant hopes to give users a reason to buy new models and expand the number of people using its AI tools.
“Google continues to tout new software features, primarily around AI, as the reason to upgrade,"
said Forrester senior analyst Andrew Cornwall. He noted the company has added a way to extract photos from videos, a teleprompter, video stabilization, and an improved speech-to-text feature.
While the Pixel phones are not as popular as Apple's iPhone, Google has been steadily increasing the amount of AI on its Pixel phones since 2023.
Apple, meanwhile, has been lagging behind. It announced new AI advances in June, focusing on how the technology can help with people's day-to-day lives, with a focus on privacy and security — using Google's Gemini AI model to do so.
Google said in a presentation to reporters last week that the new phones will double the previous storage size, starting at 256 gigabytes, and feature 30 hours of battery life and faster wireless charging. The company has eliminated the 128 gigabyte Pixel 11, which had been its lowest-priced option at $800.
Beginning Wednesday, U.S. customers can order the Pixel 11, Pixel 11 Pro and Pixel 11 Pro XL, starting at $900, $1,100 and $1,300, respectively. The Pixel Pro Fold, meanwhile, starts at $1,900. That's a $100 increase for each phone from last year's prices.
New features include live translation for videos, podcasts and voice messages. In the Pro models, a tool called HiLight lets you assign a color to your favorite contacts and have the phone light up in that color when they call and your phone is placed face down. It complements Pixel's “Flip to Shhh” feature that puts the phone in “do not disturb” mode when it is placed face down.
Google is also offering a free six-month subscription to its AI Pro plan to anyone who buys the more expensive Pixel 11 Pro or Pixel 11 Pro XL models. The company is hoping to hook more people on the AI Gemini tool kit, which it assembled to compete against OpenAI’s ChatGPT.
Camera upgrades include a new mode called Magic Capture, which automatically takes a series of photos and video with a single tap of the shutter button. Google said the cameras also feature improved light sensitivity and, for Pro models, Instant Night Sight captures shots in dark environments faster, so you don't have to hold your phone still while waiting for exposure.
Google also introduced a tracking device for the first time. Called Pixel Tag, it will cost $30 for one or $100 for a four-pack and is compatible with phones running Android 9 or higher.
