What is the story about?
Ulta Beauty World 2026 is coming to Orlando this April, and fans are rushing to grab tickets. The popular beauty convention, known for exclusive brand
meet-and-greets, live tutorials, and viral swag bags, will go on sale on Wednesday (January 21). The convention will be held at the Orange County Convention Center in Orlando on April 16. Here’s everything you need to know to secure your spot:
What Is Ulta Beauty World?
Ulta Beauty World first debuted in San Antonio, Texas, in 2025, and offered fans brand founder meet-and-greets, live hair and makeup demonstrations, and on-the-spot sampling from top beauty brands. Attendees also received swag bags filled with beauty and wellness products, some of which went viral as fans brought huge suitcases full of freebies.
The 2026 event in Orlando will include similar activities, according to Detroit Free Press. Tickets are available only on the Ulta Beauty World landing page, with one ticket per email and transaction. A government-issued ID matching the ticket name is required for entry.
Ulta will also host a masterclass on April 15, featuring hands-on sessions with top industry experts and brand founders. Tickets for the masterclass cost $75 plus processing fees, and a combined event and masterclass ticket is $199 plus fees.
Ulta Beauty World is not just another convention. It gives fans the chance to interact directly with brands, learn beauty techniques, and take home exclusive products. With social media videos from 2025 showing attendees carrying huge collections of free products, the Orlando event is expected to draw large crowds.
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Fans planning to attend can start making arrangements now, including travel, hotel bookings, and planning which workshops and sessions to join. Early ticket purchase ensures access to limited spots, particularly for the masterclass.
Who Can Attend Ulta Beauty World?
The event is open to makeup lovers, beauty enthusiasts, influencers, and anyone interested in skincare, haircare, and wellness products. People traveling from other states, including Michigan and beyond, can plan visits to the Orange County Convention Center, which has three buildings -- North Building: 9400 Universal Blvd; South Building: 9899 International Drive; West Building: 9800 International Drive.
Attendees should be aware of security and rules. The OCCC prohibits weapons, outside food or drinks, outside alcohol, illegal substances, smoking/vaping, unmarked medications, and professional cameras. A full list of permitted items will be shared closer to the event.
Fans should buy tickets early, plan travel, and check Ulta Beauty World’s official updates for event rules, session schedules, and what can be brought inside. Ulta is expected to release more information as April approaches, including final schedules, speakers, and demonstrations.
