Amazon has reportedly asked its employees to list out three to five accomplishments from the past year and also outline the actions they plan to take to keep
growing at the company. According to a report in Business Insider, the employees will now have to provide specific examples of projects, goals or initiatives that demonstrate their impact, as part of their annual performance review. As per this programme called Forte, the IT giant has asked for individual accomplishment lists for the first time to prove their worth. Earlier, Amazon’s performance reviews were more open-ended. Employees were asked to reflect on their “superpowers” or explain how they perform when they are at their best. The new system marks a clear shift. Amazon is now pushing employees to focus on measurable results, while also encouraging them to mention risks they took or innovations that did not fully succeed. Also Read - Amazon To Replace 6,00,000 Workers With Robots In This Country: All You Need To Know Now “Accomplishments are specific projects, goals, initiatives, or process improvements that show the impact of your work,” Amazon’s internal guideline says. “Consider situations where you took risks or innovated, even if it didn't lead to the results you hoped for.”
Why This New Measure Matters
At Amazon, the Forte review process plays a critical role in deciding pay. Managers assess employees based on their listed accomplishments, feedback from peers, adherence to Amazon’s Leadership Principles, and job-specific skills. These factors are used to assign an “Overall Value” rating, which directly influences annual compensation.
The shift reflects CEO Andy Jassy’s broader push for discipline and accountability at the company. It follows a series of changes introduced over the past year, including a return-to-office mandate, reductions in management layers, and changes to Amazon’s pay structure.
Amazon’s move is also part of a wider trend across Silicon Valley. In 2022, Tesla CEO Elon Musk asked employees to submit weekly accomplishment reports at Twitter. Meta CEO Mark Zuckerberg has described his approach as a “year of intensity,” while Google has also tightened performance expectations for its workforce.
Together, these changes point to a clear move away from softer, employee-friendly evaluations towards a more results-driven and demanding review culture in the tech industry.
