A Delhi-based content creator has drawn attention online after turning a mountain getaway into a one-day food experiment, setting up a temporary Maggi
stall to test how much money he could earn in a scenic hilltop location. The experiment was carried out by Devansh Tyagi, a Delhi influencer known for his challenge-style Instagram content, who documented the entire process of building a makeshift stall and running it for a day amid the hills. In the video, Tyagi kicks off the idea by saying, “Let’s see how much I can earn by selling Maggi in the mountains.” He is then seen selecting a picturesque location and assembling a basic stall setup, complete with tables, seating arrangements, and a small cooking station overlooking the landscape. One of the moments that stood out in the clip was when he collected water from a nearby stream to prepare the noodles, a detail that later triggered mixed reactions online. Soon after opening, the stall began attracting visitors, with hikers and tourists stopping by to try freshly cooked Maggi while enjoying the mountain views. Tyagi was seen preparing each serving on the spot and interacting with customers, creating a casual café-like atmosphere in the open outdoors. He also shared his pricing structure during the experiment, stating that regular Maggi was sold for Rs 100 per plate, while butter Maggi was priced at Rs 120. As the day progressed, steady footfall led to all stock being sold out, with multiple visitors reportedly enjoying the experience and reacting positively to the food and setting. At the end of the challenge, Tyagi revealed that his total earnings reached Rs 24,000, surprising many viewers who followed the experiment online.
The video quickly went viral, with social media users reacting to both the profits and the unusual business model, joking that it could inspire similar roadside food ventures in tourist-heavy areas.
However, some viewers raised concerns over hygiene practices after noticing the use of stream water, while others simply engaged with humour, imagining their own attempts at such a venture failing instantly.
For many viewers, the concept still struck a familiar chord, reflecting the simple appeal of enjoying hot Maggi in the mountains as part of the hill station experience.
