The violet is blue, red roses are gone - Valentine thinks, it's time to move on. As Valentine’s Day approaches, Indians are thinking beyond traditional
roses — and their gifting choices reflect a growing appetite for quirky, unconventional bouquets, according to recent data from Swiggy Instamart, said a national daily outlet. While roses continue to hold symbolic value, the food and grocery delivery platform’s analysis shows that many shoppers are opting for “wild” and novelty floral arrangements as well as non-floral gifts to mark February 14. These include mixed bouquets featuring exotic blooms, potted plants, and even quirky combinations such as chocolates with succulents or organic herb planters paired with personalized notes. The data indicates a clear shift in Valentine’s Day gifting trends across major Indian cities. Urban consumers — especially millennials and Gen Z — are experimenting with creative presents that go beyond conventional flowers, reflecting changing tastes and a desire for more meaningful or sustainable tokens of affection, reported Economic Times. In several cities, mixed floral assortments with bright, seasonal flowers are seeing high demand, while potted indoor plants like peace lilies, bonsai, and ferns are emerging as popular alternatives for long-lasting gifts. In addition to botanical options, shoppers are also purchasing edible gifts such as premium chocolates, artisanal snacks, and curated gift baskets that combine treats with greenery. Swiggy Instamart’s trend report further highlights that many customers are placing orders later into the evening as Valentine’s Day nears, suggesting last-minute buying behaviour is on the rise. This pattern is especially notable in tech and college towns, where busy schedules and spontaneous plans are driving on-demand purchases. Analysts believe the shift toward diverse gifting options reflects broader lifestyle changes, increased awareness about sustainability, and a growing preference for personalised, experience-led presents. Unlike traditional roses, many of the trending gifts offer longevity — plants that can be nurtured or custom gifts that carry personal meaning. With Valentine’s Day fast approaching, this year’s gifting trends point to a more eclectic and expressive celebration of love, where thoughtful creativity trumps tradition.
