National Bagel Day will be celebrated on Thursday (January 15), giving bagel lovers across the United States a reason to enjoy their favorite breakfast
food with special discounts and free offers. Bagels first appeared in the 13th century in Europe and later came to the United States in the 19th century with immigrants. The word “bagel” comes from the Polish word bajgiel and the Yiddish word beygal, both meaning ring-shaped bread. Bagels are a staple in many American homes and bakeries. According to the Einstein Bros Bagels 2026 State of the Bagel Report, which surveyed 1,000 people in December, the most popular bagel flavors in the US are plain, Asiago, everything, six cheese, and cheddar jalapeno. When it comes to spreads, or “shmears,” plain cream cheese tops the list, followed by garden veggie, honey almond, and jalapeno salsa.
Deals On National Bagel Day?
Many popular chains are offering special deals and freebies for National Bagel Day. Here are some of the best offers available, though customers are encouraged to check local locations for additional promotions.
Biggby Coffee is offering a bagel with cream cheese for $1 when customers buy a 20-ounce or 24-ounce specialty drink.
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Bruegger’s Bagels is giving free bagel and cream cheese to members of its rewards program with any purchase. New customers can sign up online to get the deal.
Einstein Bros Bagels is offering a free Bagel & Shmear with any purchase. Customers need to mention “National Bagel Day” when ordering in-store.
H&H Bagels is giving rewards members a free bagel and spread sandwich when ordering online or through the app.
Manhattan Bagel is offering a free bagel with cream cheese with any purchase.
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Panera Bread is celebrating National Bagel Day with a buy-one-get-one-free Asiago Bagel Stack deal using the code BOGOSTACK. Panera has also introduced new breakfast Asiago Bagel Stacks and a fun Stack & Spill game inspired by the bagel stacks.
Sheetz is offering $2 off breakfast sandwiches through its app from January 15 to January 19.
Spread Bagelry is giving the first 50 customers at each location a free bagel with cream cheese.
Stop & Shop is offering a free bagel to GO Rewards members with no purchase required.
Western Bagel, a Los Angeles-area chain, is offering a $15 baker’s dozen deal for one day only.
Should You Check Local Bagel Shops Too?
Many independent and local bagel shops also celebrate National Bagel Day with special discounts, free bagels, or limited-time offers. Availability may vary by location, so it’s a good idea to check directly with nearby bakeries.
Whether you like your bagel plain, cheesy, or loaded with toppings, National Bagel Day is a chance to enjoy deals from major chains like Panera Bread, Einstein Bros., and Bruegger’s, while also supporting local shops.
