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LOS ANGELES (AP) — Emma MacTaggart, 26, has transformed her childhood interest in needlepoint into a thriving business while navigating the demands of
her investment banking career. Recognizing the need for a screen-free hobby, she and her roommates embraced needlepoint, finding it to be a therapeutic distraction from their busy lives. This trend reflects a broader movement among young people who are increasingly turning to analog hobbies, often dubbed 'grandma hobbies,' to escape the digital world and reconnect with creativity. Activities such as knitting, gardening, and pottery have gained popularity, particularly since the onset of the COVID-19 pandemic, as individuals seek fulfilling alternatives to screen time.
The Rise of Analog Hobbies
MacTaggart's journey exemplifies a growing interest in traditional crafts among younger generations. She founded the needlepoint business What’s the Stitch, leveraging social media to engage with a wider audience. Her creations, infused with humor and modern twists, have resonated with many, illustrating the appeal of combining nostalgia with contemporary flair.Benefits of Engaging in Hobbies
Psychology professor Jaime Kurtz from James Madison University highlights that such hobbies can significantly reduce anxiety and stress levels. She emphasizes the importance of making time for these activities, which can foster a sense of accomplishment and well-being.Clara Sherman, co-founder of So Bam Fun, experiences a similar sense of peace while playing mahjong, stating it creates a 'zen state' that allows her to disconnect from the outside world. Such sentiments reflect a common theme among hobbyists who find solace in their activities.
Integrating Technology with Traditional Hobbies
While some hobbyists seek to escape technology, others find ways to enhance their experiences through it. Isaiah Scott, a birdwatcher and content creator, utilizes the eBird app to log his observations, blending his love for nature with modern technology. He likens birdwatching to a real-life video game, drawing parallels between tracking species and achieving high scores in gaming.Scott's commitment to conservation is evident in his establishment of the Rookery and Roots Conservancy, aimed at protecting wildlife habitats. His online presence has helped him mobilize resources for his environmental initiatives, showcasing how digital platforms can support traditional hobbies.
Community and Connection through Hobbies
The rise of social media has enabled many hobbyists to build communities around their interests. Anna Weare, known as AnvilAnna, has gained international attention for her blacksmithing work, attributing part of her success to her online presence. She notes a growing desire for handcrafted items, as consumers seek durability over mass-produced goods.Similarly, Kristie Landing founded Verse & Sip, a platform for poetry lovers, fostering a community around letter writing and paper crafts. Her initiatives, including a pen pal matching service, reflect a desire for deeper connections and shared experiences in a fast-paced digital age.














