What is the story about?
Citroen is continuously trying to make a place in the Indian Automotive sector and as a part of it, the brand is shifting gears with its ‘Citroen 2.0: Shift into the New’ strategy, bringing exciting new offerings for businesses across the country. The brand has launched its new Drive Range which is designed exclusively for mobility solutions and Fleet Assured, a first-of-its-kind ownership program for commercial and institutional customers. Together, these initiatives aim to make business travel smarter, reliable, and also cost-efficient.
What is the Citroen Drive Range?
The Drive Range is specially built for high-usage commercial needs in India, such as ride-hailing services, employee transport, or people-moving businesses. These vehicles are designed for durability and low cost of ownership and will come with a distinctive “Drive” badge which will differentiate them from the others. To meet diverse business needs, Citroen is offering the range with multiple fuel options like Electric, CNG with government-approved kits, and Petrol.What is the Fleet Assured Program?
Add-on to the ‘Drive Range’, brand’s Fleet Assured Program is an industry-first ownership support plan that helps businesses manage their vehicles more efficiently and effectively. It provides end-to-end assistance throughout the vehicle’s life span, ensuring higher uptime and lower operational hassles.Some highlights of the programme includes- warranty coverage up to 5 years / 3 lakh km for high-mileage use, dedicated B2B workshops with night operations and priority parts availability, care 4 You support with dedicated points of contact, financing, and insurance tie-ups, complimentary services like health checks, battery reports, and even driver training programs and data-led dashboards for better fleet management via Fleet Connect and Pitstop-Pro. The businesses owning multiple Citroen cars, now can also join the Elite Club for even more benefits and exclusive support from the company.
Why This Matters
With these exclusive initiatives, Citroen wants to become a key partner for commercial mobility in India, making a place in the auto market. By engaging engineering expertise, strong aftersales support, and digital tools, the french brand is ensuring businesses can focus on growth while their vehicles stay on the road longer.Do you find this article useful?
