Ather Energy has announced that it will increase prices of its scooters from January 1, 2026 and the price hike will be up to Rs 3,000, depending on the model.
For people planning to buy an electric scooter, this update makes December 2025 an important month to buy the vehicle. According to Ather Energy, the price hike is mainly due to rising global costs. Prices of raw materials, electronic components and foreign exchange rates have been at the increasing side for several months. Since electric scooters depend heavily on batteries and advanced electronics, even small cost increases can impact overall pricing. and to manage these rising expenses and continue offering quality products and service, Ather has decided to revise prices slightly across its range. Also Read: Aprilia RS 457 Gets Three New Colours At India Bike Week 2025, Launch Expected In 2026 To balance the price hike, Ather is currently running its popular ‘Electric December’ offer, which makes buying an Ather scooter more attractive this month. Customers can get benefits of up to Rs 20,000 in select cities. These benefits include instant credit card EMI discounts, cash incentives and a complimentary 8-year extended battery warranty, which is called the Eight70™ warranty, on select models. Multiple financing options are also available, which makes ownership easier for first-time EV buyers. Now in its third year, December has become Ather’s way of supporting customers during year-end purchases by offering strong value, reliable software updates and dependable after-sales service. Ather’s product range includes the 450 series and the Rizta, each designed for different types of users. The Ather 450 series is focused on performance and technology, as these scooters come with smart features like multi-mode traction control and MagicTwist™, which allows riders to slow down using throttle input instead of brakes. The dashboard supports Google Maps navigation, WhatsApp notifications and call and music control. The Ather Rizta is the brand’s first family-oriented electric scooter and has been gaining popularity rapidly. It recently crossed the 2 lakh sales milestone, helping Ather expand into new regions. Designed for daily use, the Rizta offers 56 litres of total storage, including 34 litres under the seat and an optional 22-litre front storage box also known as frunk. A wide seat, spacious floorboard and comfort-focused design make it suitable for families. Safety is another strong point of the Rizta, as it comes with features like SkidControl™, Fall Safe™, Emergency Stop Signal (ESS) and theft and tow alerts. At Ather Community Day 2025, the company also announced a touchscreen upgrade for the Rizta Z variant, further improving usability. Ather scooters can be purchased through Ather Experience Centres across India. Additionally, customers can also buy them online via Amazon and Flipkart, which makes access easier than ever. For more two wheeler, three wheeler and auto industry updates, stay tuned to Times Now Auto.
