Jr NTR has thanked the Delhi High Court for protecting his personality rights. On Monday evening, the Telugu superstar took to his X (formerly Twitter) handle and expressed gratitude for “granting a protective
order” that safeguarded his personality rights in the digital age. He also thanked the lawyers and praised their ‘steadfast support’.
“I thank the Hon’ble Delhi High Court for granting a protective order that safeguards my personality rights in today’s digital age. My sincere appreciation to Supreme Court Advocates Dr. Balajanaki Srinivasan and Dr. Alka Dakar, along with Mr. Rajender and team of Rights & Marks, for their dedicated legal support. Deeply thankful for your steadfast support,” Jr NTR wrote.
In recent times, several celebrities have approached the Delhi High Court to protect their personality rights. Among others, Amitabh Bachchan, Aishwarya Rai, Abhishek Bachchan, R Madhavan, Akshay Kumar, Hrithik Roshan, Karan Johar, Rishab Shetty and Akkineni Nagarjuna also moved to the Delhi HC to seek protection of their personality rights.
What Are Personality Rights?
Personality rights refer to an individual’s legal entitlement to control the commercial and public use of their identity. They safeguard attributes that are uniquely linked to a person, such as their name, image, likeness, voice, signature, or even trademark catchphrases, from being exploited without consent.
These rights are often broken into two branches – the Right of publicity and the Right to privacy. The former protects against unauthorised commercial exploitation, such as using a celebrity’s face in advertisements. On the other hand, the right to privacy guards against intrusion into personal dignity, covering misuse through deepfakes, morphed images, fabricated endorsements, or intimate doctored content.
Jr NTR’s Latest And Upcoming Projects
On the work front, Jr NTR was last seen in Koratala Siva’s Devara: Part 1 in 2024 and made his Hindi film debut with Ayan Mukerji’s War 2, co-starring Hrithik Roshan and Kiara Advani. The actor is currently filming for director Prashanth Neel’s upcoming project, reportedly titled Dragon.
