In a wedding season often defined by visual excess, celebrity wedding designer Ambika Gupta chose something far more enduring for Nupur Sanon and Stebin Ben’s reception at The St. Regis, Mumbai. Conceptualised
and executed at remarkably short notice, the space unfolded not as a spectacle but as a deeply personal narrative. Titled Maison Rouge Infinity, the design was built around the idea of infinite love and new beginnings, translating emotion into architecture, texture and light.
For Ambika Gupta, founder of A-Cube, the starting point was never décor. It was the couple. “From the moment we met, their deep bond and vision for a celebration of timeless love stood out,” she shares with News18. That immediate understanding shaped every creative decision that followed, anchoring the design language in permanence rather than trend.
What began as a working concept evolved organically. Originally envisioned as Moulin Rouge Infinite, the final expression – Maison Rouge Infinity – became, as Gupta describes it, romantic yet modern, dramatic yet deeply personal, crafted to wish the couple a lifetime of infinite moments together.
The visual language was bold yet controlled. A striking palette of black, white and greys set the foundation, punctuated by deep red accents that brought warmth and emotional intensity. The venue was intentionally blacked out, illuminated instead by soft red lamps, candlelight and fluid wave visuals that suggested continuity and flow.
Restraint, Gupta explains, was key. “The hall remained intentionally monochrome, with red florals and furnishings emerging as powerful, romantic focal points.” Rather than dilute the story with colour, the limited palette amplified symbolism – of endlessness, of depth, of permanence.
One of the most intimate design elements lay underfoot. A custom black-and-white carpet, inspired by Van Gogh’s expressive brushstrokes, featured Nupur’s handwritten quotes and personal scribbles. More than a decorative detail, it transformed personal expression into a living art installation.
“Personal handwriting becomes the new luxury language by making spaces deeply autobiographical and intimate,” Gupta notes. In an age of bespoke monograms, this felt like the next evolution – emotion made tangible.
Perhaps the most quietly touching detail was the grazing table, affectionately titled Graze With Love. Featuring artistic representations of the couple’s three dogs, it grounded the evening in shared life rather than spectacle. “This reflected their real shared life beyond glamour,” Gupta explains, reinforcing warmth, trust and creative intimacy.
From the dramatic media wall, where an infinite cascade of florals flowed into an abstract infinity form carrying the couple’s bespoke monogram, to handwritten words and personal symbols, the space functioned as a journey. “Storytelling is crucial in modern celebration design. It turns events into immersive experiences that feel personal and memorable,” Gupta says.
At the St. Regis that night, décor didn’t just decorate – it remembered.
