OpenAI is reportedly considering cutting the subscription plans for its chatbot ChatGPT sharply to attract mass users amid the heated market dominance race and rising challenge from its rival Anthropic.
According to a report by Wall Street Journal, OpenAI might lower prices for tokens drastically, though the discussion is in flux.
Tokens are a unit of measurement used to track how much an AI model processes and generates while interacting with users. AI companies charge users on the basis of token usage. All subscription plans, including premium ones, offer limited tokens to subscribers. Once the limit is exceeded, users have to renew their subscription or wait for the token quota to reset.
The AI dominance race has flared up as major AI-research firms are heading towards their IPOs. Both OpenAI and Anthropic have filed confidential forms with the SEC to proceed with their initial public offerings.
OpenAI currently offers four plans to users: free, Go, Plus and Pro. Its Go plan is the cheapest one so far, with as low as Rs 399 per month. OpenAI also gave a one-year free subscription to its Go plan to Indian users last year.
Meanwhile, ChatGPT’s high-end plans go as high as Rs 10,699 per month. They are usually for heavy users, developers and researchers.
Founded in 2015, OpenAI has emerged as one of the most influential companies in the AI industry following the success of ChatGPT and a series of advanced language models that have accelerated the global race to commercialise artificial intelligence.
OpenAI is valued at $850 billion after its latest funding round, which happened in March 2026. It is the second most valued firm after Anthropic whose value soared substantially to reach $965 billion.
