For years, the skincare industry has thrived on bold promises, instant glow, miracle actives, overnight results. While these claims helped brands grab attention in an increasingly crowded market, they
did not always translate into meaningful or lasting skin improvement.
“As we move into 2026, I see a clear shift underway,” says Dr Prashant Agrawal, Senior Dermatologist and Co-founder, SkinInspired. “Skincare innovation is no longer about what a product claims to do, but about what the skin actually experiences over time.” From a dermatologist’s perspective, he believes this shift is long overdue.
“Skin doesn’t change overnight,” explains Dr Agrawal. “It remembers what you put it through.” In his clinical practice, he often hears people say, “The product worked at first, but then my skin went back to how it was.” According to him, this happens because many products are designed to deliver quick, surface-level results, temporary brightness or smoothness, without genuinely improving skin health beneath the surface. “Once the product is stopped, the skin simply reverts,” he adds.
Looking ahead, Dr Agrawal predicts that skincare in 2026 will steadily move away from loud claims and toward measurable outcomes. “Instead of relying only on before-and-after photos, we’ll start asking better questions,” he says. “Is the skin less reactive? Is the barrier stronger? Is pigmentation improving steadily? And most importantly, are the results consistent across different skin types, climates, and routines?”
One of the key drivers behind this shift, Dr Agrawal notes, is a deeper understanding of the skin barrier. “We now know that many long-term concerns, acne, pigmentation, early ageing, even dullness often begin with a compromised barrier and chronic low-grade inflammation,” he explains. “When the barrier is weak, even good ingredients can irritate the skin.” As a result, newer formulations focus on strengthening the skin first and delivering actives gently, rather than overwhelming the skin and pushing it into stress.
Another major change is formulation transparency and precision. “Consumers today are no longer impressed by long, complicated ingredient lists,” says Dr Agrawal. “They want to know why an ingredient is used, at what concentration, and how it works with other actives.” In practice, this means fewer but better-chosen ingredients, clinically relevant percentages, and smarter combinations that minimise irritation especially important for Indian skin, which is naturally more prone to pigmentation and sensitivity.
According to Dr Agrawal, the industry is also moving away from exaggerated timelines. “Real skin improvement takes time,” he emphasises. “Processes like collagen repair, pigment regulation, and barrier recovery follow natural biological cycles. They don’t happen in a few days.” Brands that acknowledge this reality and design products for steady, long-term use, he believes, will earn far greater consumer trust than those promising instant transformations.
Finally, Dr Agrawal stresses that dermatological involvement will become non-negotiable not just for endorsements, but during product development itself. “When dermatologists are involved from the formulation stage, the focus naturally shifts to safety, tolerance, and long-term skin health rather than short-lived cosmetic effects,” he explains.
“2026 will mark a more mature phase for the skincare industry,” concludes Dr Agrawal. “Success will be defined by calmer skin, fewer flare-ups, and predictable outcomes. Claims may attract attention, but outcomes build credibility and in the long run, credibility is what truly transforms skincare.”
