“Let’s cut through the noise right away,” says Jitendra Chouksey, Founder & CEO, FITTR. “The world is spinning faster than ever. Jobs vanish overnight, markets crash without warning, and personal lives
can get upended by a single phone call.”
According to Chouksey, people today are overwhelmed. “They scroll endlessly, chase quick fixes, and feel anxious and unmoored. I see it in thousands of messages that land in my inbox: ‘Jitendra, how do I stay consistent when everything feels unpredictable?’”
“The answer isn’t motivational fluff,” he says firmly. “It’s structured routines. Dead simple. No shortcuts. Routines ground you when chaos hits.”
The Power of Structure in Action
Chouksey points to the app’s recently concluded #Back2Basics Transformation Challenge as a real-world example of how structure creates stability. “This wasn’t about gym selfies or quick wins,” he explains. “It was 16 weeks of real, disciplined work.”
“We asked for consistency, not perfection,” says Chouksey. “Participants had to upload at least 14 out of 16 weekly progress videos and submit mandatory blood reports from Week 1 to Week 16 through the ‘My Health’ section.”
Beyond Fitness: Real Health Metrics
“This wasn’t just a fitness challenge,” emphasizes Chouksey. “We evaluated real health markers cholesterol, hormones, inflammation, actual internal health, not just weight or mirror changes.”
According to him, the challenge was among the few in India to track such comprehensive health data. “People weren’t guessing anymore. They could see measurable change happening inside their bodies.”
So why did participation nearly double this time? “Indians are waking up,” Chouksey says. “They’re finally taking health seriously.”
Consistency Over Chaos
In the Coach Category, Pavan Pardeshi and Reemal Rodrigues won prizes worth ₹5 lakh each, with options ranging from an UltraViolette bike and BMW G 310 RR to gold, travel packages, a HART Ring, Sense Scale, trophy, and certificate. Runners-up Manish Jain and Nisha Mohan received prizes worth ₹2 lakh each.
In the Open Category, Sowrav Bhowmik and Tia Sparkles won ₹2 lakh, while Kunal Pandav and Monalisa took home iPads. “The total prize pool was close to ₹20 lakh,” notes Chouksey.
“But the real winners,” he adds, “were the ones who showed up week after week, through festivals, work crises, and life’s noise.”
Why Routines Work
“These challenges prove one thing, adherence,” says Chouksey. “They force you to show up, cut the excuses, and track changes that prove sustainable transformation.”
He explains that structured routines build resilience. “When your day has a rhythm, fixed wake-up times, planned workouts, scheduled meals, and evening reviews, one structured day snowballs into weeks.”
“And when unpredictability strikes, a layoff, a family emergency, you don’t rely on willpower,” Chouksey says. “You fall back on habit.”
“I’ve coached thousands,” he adds. “Routines don’t just build bodies. They rebuild minds.”
The Way Forward
According to Chouksey, the success of #Back2Basics lies in its practicality. “Book tests through the app if you want. Upload reports. Done. No excuses.”
Participants, he says, reported tangible benefits, “People told us their energy stabilized, sleep improved, and anxiety dropped. That’s the power of structure.”
Looking ahead, Chouksey confirms that future transformation challenges will raise the bar. “Bigger prizes, tougher standards, more blood tracking, and a wider reach, we’re pushing harder because India needs it.” #Back2Basics. Get ready.
