06 January 2026: In a world shaped by speed and constant optimisation, Gulab introduces its latest brand campaign for cold-pressed oils, ‘The Good Side of Life.’ It invites consumers to rediscover intention
and ease in everyday moments. Fronted by Bollywood actor Arjun Rampal, the campaign champions mindful living in daily routines.
Rooted in Gulab’s long-standing values of purity and transparency, the campaign reflects the brand’s evolution under the leadership of Director & CEO, Mr Dishit Nathwani. Gulab’s cold-pressed oil range is produced slowly, churned in traditional wooden ghanis. This method preserves natural aroma and flavour while fulfilling the preferences of today’s urban and emerging consumers who seek minimally processed essentials.
Rather than focusing on performance or health claims, The Good Side of Life reframes everyday rituals as moments of quiet joy and presence and places its cold-pressed oils at the centre of it. The narrative draws from India’s culinary heritage, positioning Gulab as an unobtrusive companion that blends seamlessly into modern lifestyles.
The campaign film, now live across Gulab’s digital platforms, features Arjun Rampal immersed in his daily rituals, natural, sophisticated, and grounded. His presence brings authenticity to the story, reinforcing the idea that slowing down and choosing with intention can indeed help you see The Good Side of Life.
Speaking about the association, Rampal said, “What connected me to this campaign was its simplicity. It’s about recognising the good that already exists in our daily lives and choosing with awareness. Gulab’s philosophy feels lived-in, and that made the collaboration natural for me.”
To which Mr Dishit Nathwani further added, “Today’s consumers value ease, honesty, and familiarity. Through this campaign, Gulab integrates itself into everyday routines as a trusted presence that respects tradition while fitting into contemporary living.”
Gulab’s cold-pressed oil range is available across leading e-commerce platforms and the brand’s website.
About Gulab:
https://shopgulab.com/
Established in 1966 by visionary founder Shri Mukesh Nathwani, Gulab began as a small oil mill in Mangrol, Gujarat, with a simple promise: to deliver edible oils in their purest form. Over the decades, that promise has helped Gulab grow into one of India’s most trusted edible oil brands, finding a place in millions of kitchens across the country.
From its first groundnut oil mill to multiple state‑of‑the‑art processing and packaging units, Gulab today offers a comprehensive portfolio that includes groundnut, mustard, sesame, and coconut oils, alongside other edible oils tailored for diverse regional tastes and cuisines. A dedicated cold‑pressed range under the Gulab Goodness brand, launched in 2019, champions traditional wooden ghani extraction, gently pressing oils at low temperatures to retain their natural flavour, aroma, and nutrients.
Under the leadership of Director and CEO Dishit Nathwani, Gulab has further diversified into healthier food categories, including cold‑pressed oils, organic staples, and clean‑label offerings, while retaining its core belief that the business of business is people. With a growing presence in cities such as Ahmedabad, Mumbai, Bengaluru, Surat, Rajkot, and Indore, Gulab continues its founding mission: to help people lead healthier, more wholesome lives by starting with the most fundamental ingredient in every kitchen – good oil.
(Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI
