Indian festivals are not just about pandals and Garba anymore. This festive season, a new trend called “bhajan clubbing” has gone viral – and it is changing how young people express devotion. Across social
media, clips show groups of Gen Z and millennials gathering in dimly lit halls, sitting cross-legged on the floor, swaying and clapping to devotional songs. The special thing about these gatherings is that they are not quiet prayer meetings. They look and feel like music gigs – just with bhajans replacing electronic beats.
A video shared by the popular X captured one such moment. The caption read, “Gen Z has new ways of doing bhajans; it’s now bhajan clubbing. This should not be a problem. What say you?”
The video shows a packed hall where hundreds sing along to “Shri Krishna Govind Hare Murari”, a classic bhajan popularised by Anup Jalota.
इसमें कोई समस्या नहीं है. समय और जनरेशन के साथ पूजा के तरीके भी बदलते रहते है. जैसे हमारे पूर्वज यजना करते थे जिसमे यज्ञ करना ही पूर्ण पूजा मानी जाती थी. फिर हम लोगो ने भजन और आरती के माध्यम के पूजा शुरू की. आज की जनरेशन अगर उसके एक नया रूप दे रही है तो इसमें कोई समस्या नहीं.…
— Ayush Tyagi 🇮🇳 (@AyushBhajpayi) September 22, 2025
The clip was originally created by Prachi and Raghav Agarwal, the brother-sister duo behind the band Backstage Siblings. Known as India’s first jamming band, they have built a following through intimate live sessions they call “baithaks.” Their version of bhajan clubbing isn’t about flashing lights or heavy beats – it is about creating an open, comfortable space for people to experience devotion together.
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In the video, attendees are seen singing, moving to the rhythm, and even recording snippets for Instagram. The calm lighting, minimal stage setup, and acoustic vibe make it look more like a living-room jam session than a religious ritual. Yet, the energy is unmistakably spiritual.
Internet Reacts To Bhajan Clubbing
The internet had plenty to say. Many praised the trend for keeping faith alive in a way that feels relevant to today’s youth. One user wrote, “There is no problem in this. With time and generations, the methods of worship also keep changing. If today’s generation is giving it a new form, then there is no problem in that.”
Another commented, “Every generation will add something to it. As long as ‘bhakti bhav’ is there, it should be ok.” Some users found it refreshing: “No problem at all… Every generation has the freedom to adapt its traditions and keep them relevant. This is so cool; I want to do this too.”
Others preferred a traditional approach. One person wrote, “When we chant together, the whole gathering vibrates with divine energy. This is satsang, not clubbing.” Another said, “How is this any different from the bhajan mandali we have all known? Same pattern, different setting.”
A user asked, “Where is it happening in Bengaluru?”
“Attended one Kirtan in Mumbai. I was among the few millennials rest were all young Gen Z. What a beautiful experience!!” said another.
A few even pointed out small etiquette misses – like participants keeping their shoes on during the bhajans. Still, the response overall has been largely positive, with many calling it a “beautiful fusion of culture and comfort.”
A person added, “Call it clubbing or satsang – it is still bhakti.”
What Is Bhajan Clubbing? How It Kicked Off In India?
Bhajan clubbing is not about replacing tradition – it is about reinterpreting it.
The idea borrows from the bhajan sandhya, where families gathered to sing devotional songs with harmonium, tabla, and dholak.
Gen Z has simply moved that setting into cozy, informal spaces. The instruments, voices, and devotion remain – only the vibe has changed.
