Aamir Khan is celebrating Independence Day in his unique way – by making his latest film Sitaare Zameen Par more accessible to audiences. The actor has announced a special offer, reducing the YouTube rental
fee of the movie from Rs 100 for a limited period.
Aamir Khan decided to opt out of the OTT model for Sitaare Zameen Par, a bold move aimed at increasing audience footfall in theatres. The move was lauded by industry experts and distributors. The film is not available for streaming on OTT to date, however, cinephiles can watch it for Rs 100 on YouTube. On the occasion of Independance Day, Aamir Khan announced that he slashing the YouTube fee for Sitaare Zameen Par, stating that his film will be available to buy at Rs 50 as a limited-time offer. By slashing the price, Aamir will not only reach a wider audience but also make premium content affordable for those who might otherwise skip a rental.
Aamir appeared in a video, making the annoucement and urging his fans to watch Sitaare Zameen Par with their families. “This Independence day weekend, Watch Sitaare Zameen Par on Youtube for only Rs 50,” read the caption. Take a look:
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Sitaare Zameen Par, which released earlier this year, has already won praise for its emotional storytelling, strong performances, and uplifting message. It revolves around themes of friendship, empathy, and personal growth – making it an ideal watch for families during the holiday.
Why is Aamir Khan betting on pay-per-view?
Aamir Khan has adopted the pay-per-view model on his YouTube channel for his latest film, Sitaare Zameen Par. After its theatrical release in June, the movie was available online for Rs 100 per view. Reflecting on this approach, Aamir recently told ETimes, “We are able to reach only 2-3 per cent of our population in the theatrical business, and this is for the biggest hit. For a film like Sitaare Zameen Par, around one crore people would have watched it by the end of its theatrical run. In the absence of enough theatres being built, this model is perhaps the only way to reach the vast majority of India, especially with rising internet penetration.”
What is the story of Sitaare Zameen Par?
Aamir Khan’s Sitaare Zameen Par, directed by RS Prasanna, is a heartwarming tale that follows Gulshan Arora (Aamir Khan), a fiery and temperamental basketball coach. Tasked with training a team of adults with intellectual disabilities as part of a disciplinary assignment, Gulshan initially sees it as a punishment. However, what begins as an obligation gradually evolves into a transformative journey of empathy, acceptance, and personal growth.
Positioned as a spiritual successor to the 2007 classic Taare Zameen Par, the film carries forward its emotional depth and inclusive spirit. It is also the official Hindi adaptation of the acclaimed Spanish film Campeones, blending the original’s inspiring narrative with a distinctly Indian sensibility.
