After sparking intrigue with its stark first announcement, Anubhav Sinha’s ASSI has now unveiled its motion poster, and with it, the film’s intent comes sharply into focus. Designed to unsettle rather
than comfort, the campaign signals that ASSI is not interested in spectacle, but in confrontation—one that forces audiences to look at a reality many prefer to ignore.
A Campaign That Chose Provocation Over Promotion
The film’s promotional journey began just days ago with two chilling text-only posters that immediately cut through the noise. The first read, “Eighty. Per Day. Every Day.”
The second followed with nothing more than the title ASSI and its theatrical release date—February 20, 2026. Sparse, ominous, and deeply unsettling, the messaging sparked speculation and conversation in equal measure.
What truly set ASSI apart, however, was the third poster. In a move rarely seen in Hindi cinema, the makers announced the film’s writer as the highest-paid member of the crew, foregrounding the written word before the studio, director, or cast. It was a clear statement: this is a film where writing, truth, and accountability matter above all else.
Motion Poster Makes the Film’s Intent Unmistakable
With the release of the motion poster, ASSI sheds ambiguity and leans firmly into its thematic core. Positioned as a relentless investigative thriller unfolding through an intense courtroom drama, the film promises to interrogate the very definition of justice.
Rather than offering easy answers, ASSI poses uncomfortable questions: Who is truly guilty? Are those convicted the only ones responsible? And why do we so often claim ignorance about realities unfolding in plain sight? By the time the film reaches its conclusion, it aims to leave viewers grappling with a haunting thought—Why didn’t I know this? Or did I?
A Formidable Ensemble Led by Taapsee Pannu
Backed by T-Series, one of India’s most prolific studios, ASSI brings together an enviable ensemble cast. Taapsee Pannu leads the film, joined by Kani Kusruti, Revathy, Manoj Pahwa, Kumud Mishra, and Zeeshan Ayyub in pivotal roles. Adding further gravitas are special appearances by Naseeruddin Shah, Supriya Pathak, and Seema Bhargava.
The film is a Benaras Mediaworks production, produced by Bhushan Kumar, Krishan Kumar, and Anubhav Sinha, marking yet another collaboration rooted in socially charged storytelling.
Anubhav Sinha Returns to the Courtroom of Conscience
Known for films that refuse neutrality, Anubhav Sinha once again positions cinema as a space for moral reckoning. ASSI appears to continue his exploration of systemic failure, accountability, and the grey zones where law, power, and silence intersect. The courtroom becomes not just a setting, but a battleground where definitions of justice are challenged and rewritten.
Release Details
Presented by Gulshan Kumar and T-Series, ASSI is directed by Anubhav Sinha and produced by Bhushan Kumar, Krishan Kumar, and Anubhav Sinha. The film is set for a worldwide theatrical release on February 20, 2026.
With its unconventional campaign and uncompromising tone, ASSI signals a film that doesn’t merely ask to be watched—but demands to be confronted.
