The Election Commission (EC) is initiating a statewide campaign to ensure that the upcoming Bengal polls are conducted in a free, fair and intimidation-free environment. Beginning March 24, the campaign will
emphasise that the elections should be viewed as a “festival of democracy”, encouraging citizens to vote without fear.
Shifting the narrative
Multiple directives have already been issued to the administration to strengthen preparedness on the ground. Sources told News18 that alongside enforcement measures, the ECwill roll out a large-scale public outreach campaign to reshape voter perception.
According to sources, the central objective is to shift the narrative from intimidation to participation. The campaign will be visible across the state through multiple platforms, including heritage trams, outdoor hoardings, posters, banners, and direct engagement by Election Commission officials. Public messaging will focus on the importance of exercising the right to vote in a safe and intimidation-free atmosphere.
During his recent visit to Kolkata, Chief Election Commissioner Gyanesh Kumar said, “Chunawo Parbo, Paschim Bango Garbo. I assure you that this time the election will be violence- and intimidation-free.”
A senior officer told News18 that local cultural groups, including Baul singers and Chhau dancers, will be engaged to disseminate the message at the grassroots level. “There will be no pressure. Citizens should come out and vote for any party of their choice,” the officer said.
Sources within the Election Commission indicated that while West Bengal traditionally records high voter turnout, concerns remain that a section of voters may be deterred by intimidation. The current initiative is aimed at addressing these concerns and building voter confidence.
The issue of law and order during elections has consistently been raised by opposition parties in the state, making it a key focus area for the Commission.
Administrative preparedness
A Special Police Observer has held meetings with SPs, CPs, and District Magistrates across West Bengal. Discussions focused on overall law and order preparedness ahead of the elections.
Senior officers have been directed to brief personnel at all levels on key operational priorities. SPs, IGs, DIGs, and Commissioners have also visited their respective jurisdictions to reinforce these directives.
The six-point priority framework:
Ensure violence-free voting.
Prevent undue influence on voters.
Eliminate voter intimidation.
Take strict action against booth capturing or jamming.
Prevent disruptions in catchment areas.
Maintain zero tolerance towards bogus voting.
Instructions have also been issued for heightened vigilance and coordinated enforcement across all districts.
While conducting violence-free elections remains a significant administrative challenge in West Bengal, the Election Commission’s strategy is to build a sense of security and confidence among voters well in advance through both enforcement and outreach measures.
