Collaboration reflects rising demand for plant-based nutrition, café culture innovation, and conscious food choices in India Mumbai, Maharashtra, India – Business Wire India So Good India has been announced
as the Title Sponsor for the Vegan India Conference 2026 (VIC 2026), one of India’s leading platforms for plant-based innovation, sustainability, and conscious consumer culture. The two-day conference will take place on June 6 -7, 2026, at the Holiday Inn Mumbai International Airport.
As Title Sponsor, So Good India will spotlight its expanding portfolio of plant-based products, including its newly launched protein range and barista-grade oat milk. Designed specifically for coffee applications, the barista range delivers on taste, texture, and frothing performance-catering to cafés, baristas, and an increasingly discerning community of coffee-conscious consumers.
With café culture and health-led consumption rapidly evolving across urban India, plant-based beverages are becoming part of everyday routines. Responding to rising demand for high-protein, functional nutrition, So Good India has expanded its portfolio across High-Protein oats, almonds, and soy-targeting label-conscious, protein-focused consumers and positioning plant-based milk as a mainstream choice. At VIC 2026, the brand will showcase this range through immersive coffee bar experiences, product displays, and high-protein smoothie sampling.
“This year’s theme, Beyond Substitutes, Toward Systems, reflects our shift from alternatives to building scalable, ethical food systems,” said Palak Mehta, Founder of the Vegan India Conference. “So Good India’s partnership mirrors the momentum of the plant-based dairy category and India’s evolving consumer mindset.” Commenting on the partnership, Rohit Bhagat, Country Head, Life Health Foods India, which owns the brand, said: “India’s food and beverage landscape is at an inflection point, with consumers actively seeking products that align health, taste, and sustainability. Protein demand is rising rapidly as the new generation embraces more active and health-conscious lifestyles. But the real question is — how much protein is actually good enough in a drink? The ideal amount is one that delivers meaningful nutrition without compromising on taste, digestibility, or everyday convenience. As So Good caters to the entire household as a audience, we decided to go with 10g of protein per serve which is almost double the amount which is present in a glass of milk.
Vegan India Conference brings together the right ecosystem to accelerate this shift. Our association with VIC 2026 reflects our commitment to making plant-based nutrition accessible, functional, and enjoyable for everyday Indian consumers—whether at home or in cafés.” Spanning two days, Vegan India Conference 2026 will host 65 speakers from over 10 countries and welcome 1,000+ attendees from across India. Over the years, the conference has featured distinguished Chief Guests and Special Guests such as Maneka Gandhi, former Union Minister and Member of Parliament; D. Y. Chandrachud, former Chief Justice of India; Brahmarishi Mohanji, globally renowned spiritual leader, Moby, international musician and animal rights advocate; and Kuntal Joisher, the world’s first vegan to summit Mount Everest.
Continuing this legacy, VIC 2026 will welcome Anita Dongre, globally renowned fashion designer and entrepreneur, as Guest of Honour, alongside prominent industry leaders including Rishabh Mariwala, Founder of Sharrp Ventures, and Vishnucharan Manjunath, Head of Growth and Revenue at BigBasket-underscoring the conference’s influence across policy, culture, and business.
Vegan India Conference 2026 will showcase India’s largest range of plant-based innovations, spanning artisanal cheeses, meat and dairy alternatives, proteins, desserts, and functional beverages. The conference is structured around five themes—Food, Health, Advocacy, Materials, and Innovation—spotlighting ideas shaping the future of the plant-based ecosystem.
VIC 2026 is expected to convene founders, investors, healthcare professionals, retailers, and sustainability leaders for conversations around food innovation, wellness, retail trends, and conscious living. Registrations are now open.
About Vegan First Founded in 2016, Vegan First is India’s leading media and community platform championing conscious living and the plant-based movement. Through content, commerce, and large-scale events like the Vegan India Conference, Vegan First has been instrumental in shaping India’s ethical consumption landscape.
About So Good “So Good,” the flagship brand of Life Health Foods India Pvt Ltd, is at the forefront of building India’s plant-based beverage category. Since 2003, it has transformed dairy alternatives with a diverse portfolio including Almond, Soy, Oat, and its High Protein range, catering to evolving health needs. So Good has created a range which has regular, flavoured, high protein and a Barista range is crafted for a perfect, guilt-free coffee experience. With a diverse portfolio, So Good caters to every plant-based milk occasion and consumer need.
With a growing presence across 85+ cities, more than 15,000 consumer touch points and a very solid presence in E-commerce channel, So Good enables consumers to adopt healthier, sustainable lifestyles—making plant-based choices both accessible and enjoyable.
(Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI PWR PWR
