The winter season calls for a trip to the mountains for many people. The snow-covered peaks of North India offer travellers a chance to live out their winter fantasies, including recreating moments from
Hindi films by dancing in a sari in freezing temperatures. However, the effort proved too much for two women, whose quest to gain online views with a dramatic video in the cold weather backfired. The women had to be given medical help in order to help them recover.
The visuals of the reel and their worsened medical condition have been circulating on Instagram. The incidents have sparked discussion on social media about how people can risk their lives for the sake of creating viral videos. The time and location of the happenings were not mentioned.
Young Woman Risks Life For Viral Reel
The clip starts with visuals of a young woman attempting to recreate a Bollywood song and dance situation in the mountains. The visuals later shift to her crying in the snow. It features another woman who suffered the same fate.
According to the caption of the video, the woman wore minimal clothing in the sub-zero weather. During the shoot, her oxygen levels fell, reportedly leading to a severe headache, intense dizziness and a sense of impending blackout. The woman began to shiver uncontrollably and broke down in the snow, crying for help. She was later provided medical treatment.
Instagram Users Slam Content Creators
Many users slammed content creators for risking their lives to create reels and asked authorities to take action against them. “Cheap publicity through reels and YouTube has crossed all limits. Authorities must step in and ban such content before it further corrupts social standards,” one user wrote.
Another commented, “Julfen lehrana jeruri tha..life risk se jyada.”
Someone noted, “Bollywood ke josh mein hosh kho diya?”
One account advocated that people who risk their lives for reels should not be helped later. “Such people shouldn’t be provided with any medical help.”
“One mistake in heavy snowfall can cost a life. Social media fame is temporary—consequences are permanent,” a user advised.
“Weather be like- hamko halkey meh na lena,” another quipped.
“Cool banne ka chakkar me freeze ho gyi,” a comment read.
“Don’t try to impress on social media just to get views; instead make memories,” an account remarked.
The discussion over the video highlights how people slammed the content creator for risking her life. The users urged influencers to focus on health and safety over viral content.










