At a time when streaming platforms, short-form content and lower audience attention spans are constantly reshaping Indian cinema, theatrical commercial entertainers face a unique pressure in 2026 – they
have to justify the big-screen experience instantly. Recently, Pooja Hegde opened up about the same and explained how audiences today are far less forgiving and increasingly selective about what deserves a theatre visit.
“Theatrical cinema today has become very instinctive,” Pooja, who has worked across Telugu, Tamil and Hindi cinema, said. “Audiences decide very quickly whether something connects emotionally or not. You can’t fake entertainment anymore because people have too many viewing options,” she added.
The actor’s career itself reflects the evolving nature of pan-Indian commercial cinema. While Bollywood introduced her to wider national visibility with Mohenjo Daro, it was Telugu cinema that transformed her into a major mainstream star. Films like DJ: Duvvada Jagannadham, Aravinda Sametha Veera Raghava, Maharshi and Ala Vaikunthapurramuloo established her as one of the defining commercial heroines of the late 2010s.
For Pooja, navigating multiple industries has required constant reinvention. “Every industry has a different vibe,” she says. “Telugu cinema taught me scale and audience energy. Tamil cinema taught me restraint in certain spaces. Hindi cinema has its own sensibility and expectations. As an actor, you have to adapt without losing yourself.”
That adaptability has become increasingly important in an industry now obsessed with the idea of “pan-India” cinema. But while the term is often reduced to market strategy, Pooja believes audiences ultimately respond to universal emotions rather than labels. “People connect to sincerity,” she says. “Whether it’s a mass entertainer, romance or action film, audiences want to feel something genuine.”
Interestingly, Pooja admits commercial cinema often receives less respect despite being physically and emotionally exhausting to sustain. Songs, choreography, promotions, multilingual shoots and large-scale theatrical expectations create relentless pressure on actors to constantly deliver visible energy. “Commercial entertainers may look easy from the outside, but they’re incredibly demanding,” she says. “You’re expected to carry glamour, emotion, comedy, dance and performance simultaneously.”
That balancing act has become crucial in 2026, when audiences appear divided between realism and spectacle. Yet despite changing trends, Pooja believes theatrical entertainers still hold enormous cultural importance. “Theatres create collective emotion,” she says. “When people laugh together, clap together or dance together inside a cinema hall, that experience cannot be replaced. That’s why commercial cinema still matters more than anything else.”
