Every year, August 7 marks National Handloom Day, a celebration of India’s rich textile legacy, the artistry of local weavers, and the growing importance of sustainable fashion. At a time when fast fashion dominates
wardrobes, several Bollywood actresses are leading by example, making conscious choices to support handloom and indigenous crafts. These stars don’t just wear handloom; they actively advocate for artisans and the preservation of India’s weaving heritage.
Richa Chadha
Richa Chadha has long been an advocate of sustainability in fashion. Along with her husband, Ali Fazal, she co-founded Ehaab, a label that works closely with artisans to craft exquisite Chikankari pieces. Their initiative empowers local weavers and helps preserve this centuries-old craft while providing dignified livelihoods. Richa often stresses that true style lies in conscious, ethical choices.
Alia Bhatt
Alia Bhatt is among the younger stars who consistently choose handloom sarees for important occasions. From elegant Jamdani and Chanderi drapes to proudly endorsing Indian crafts on global stages, Alia reflects how handloom can be both contemporary and timeless. She believes sustainable fashion isn’t just a trend—it’s a responsibility.
Kritika Kamra
Kritika Kamra has taken her love for textiles a step further by launching her own label, Cinnabar. The brand focuses on reviving the traditional Chanderi craft of Madhya Pradesh, giving artisans a direct platform for their work. Kritika’s passion for Indian textiles is rooted in her belief that slow fashion is the future.
Shweta Tripathi
Actress Shweta Tripathi is vocal about environmental awareness and sustainability. She often champions handloom and proudly wears indigenous fabrics. For Shweta, fashion is about responsibility—towards both the environment and the communities keeping these traditions alive.
Dia Mirza
A long-time environmental activist, Dia Mirza is often seen in handloom sarees and consciously crafted clothing. She uses her platform to remind people that every sustainable choice contributes to a healthier planet. For Dia, wearing handloom is both a personal and political act of care for the earth.
Priyanka Chopra Jonas
Global icon Priyanka Chopra has celebrated India’s handloom legacy on several occasions. Whether it’s Banarasi, Chikankari, or other traditional weaves, Priyanka’s handloom sarees reflect her pride in Indian craftsmanship. She continues to spotlight the relevance of heritage textiles in modern fashion.
Janhvi Kapoor
Among the younger generation, Janhvi Kapoor has often been seen in graceful handloom sarees. By choosing traditional weaves for public appearances, she adds youthful appeal to sustainable fashion and encourages her peers to embrace Indian crafts.
Saiee Manjrekar
Saiee Manjrekar stands out as a proud supporter of Indian handloom. Despite being one of the youngest in the industry, she has consistently championed traditional craftsmanship through her fashion choices—whether on magazine covers or her personal social media. By choosing handloom over fast fashion, Saiee celebrates heritage while inspiring her followers to do the same.
