As the country gets ready to commemorate Independence Day on August 15, the popular streaming platform JioHotstar has a special surprise for its viewers. JioHotstar has introduced Operation Tiranga: Tiranga Ek,
Kahaniyaan Anek. As part of a special endeavour, the platform’s complete content catalogue will be free on August 15, providing viewers across India with unrestricted access to its shows, movies, and specials for the day.
Reportedly, the move tribute to India’s courage, sacrifice, and unity by displaying stories that exemplify the characteristics of bravery and resilience to all. The Platform boasts of titles like Salakaar, Sarzameen, and Special Ops. The announcement was made with a special teaser on the platform’s official Instagram handle. The caption read, “Jo apne aap se pehle desh ko chunte hai, yeh Independence Day, hum unhe celebrate karte hai!”
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Viewers React To Operation Tiranga
Fans were quite excited about the new campaign and expressed how they want to watch their favourite shows and films. A user wrote, “Can’t wait for Salakaar,” while another person said, “Special Ops & Freelancer both are one of the best spy series Disney ever produced for the Indian market.”
Speaking about the campaign, Minakshi Achan, Head – Brand & Creative, JioStar, said, “JioHotstar has always believed in unlocking infinite possibilities through storytelling by giving viewers the freedom to choose what they watch, when they watch, and how they engage with it. Operation Tiranga celebrates the spirit of Independence Day and removes all barriers to access, allowing every viewer to discover stories that reflect the courage, resilience, and identity of the nation,” as quoted by MoneyControl.
JioHotstar’s Mission To Make Content Accessible
Reportedly, this initiative goes beyond streaming, including JioHotstar’s redesigned interface, social media promotions, and brand collaborations. In collaboration with the Ministry of Information and Broadcasting, the platform will also raise flag etiquette awareness by combining entertainment, education, and national pride.
JioHotstar’s Operation Tiranga underlines its objective of making excellent content more inclusive and accessible. From blockbuster originals to globally acclaimed titles, the platform continues to bring audiences stories that inspire, inform and entertain.
